{"id":11501,"date":"2026-02-27T12:04:35","date_gmt":"2026-02-27T11:04:35","guid":{"rendered":"https:\/\/www.archieinteriors.com\/what-role-does-design-have-at-the-sanremo-festival-analysis-2026-when-the-song-passes-from-the-ear-to-the-environment\/"},"modified":"2026-02-27T12:04:35","modified_gmt":"2026-02-27T11:04:35","slug":"what-role-does-design-have-at-the-sanremo-festival-analysis-2026-when-the-song-passes-from-the-ear-to-the-environment","status":"publish","type":"post","link":"https:\/\/www.archieinteriors.com\/en\/what-role-does-design-have-at-the-sanremo-festival-analysis-2026-when-the-song-passes-from-the-ear-to-the-environment\/","title":{"rendered":"What role does design have at the Sanremo Festival? Analysis 2026: when the song passes from the ear to the environment"},"content":{"rendered":" \n <p> The Sanremo Festival was born <strong data-start=\"29\" data-end=\"51\"> on 29 January 1951 <\/strong>, at the Casino: at the beginning it was &#8220;just&#8221; a radio evening, then it became a popular liturgy which &#8211; year after year &#8211; measures the country better than many sociological analyses. Because Sanremo doesn&#8217;t just tell the music: it tells <strong data-start=\"276\" data-end=\"296\"> the emotional climate <\/strong>, the words that remain with us, the bodies, the languages, the very idea of ??&#8221;success&#8221; in a specific historical moment. <\/p> \n  \n\n  \n <p> Its international weight is more structural than it seems: <strong data-start=\"63\" data-end=\"79\"> when the EBU <\/strong> (European Broadcasting Union) planned a European music competition in the mid-1950s, it also took as reference <strong data-start=\"197\" data-end=\"221\"> the \u0093Sanremo model\u0094 <\/strong> \u0097 not copying it in every detail, but adopting its logic: a live event, collective ritual, competition and television narration. In this sense, Eurovision <strong data-start=\"440\" data-end=\"486\"> also develops thanks to that precedent <\/strong>, which had already demonstrated that a festival can become exportable mass culture. <\/p> \n  \n\n  \n <p> It is within this framework that the editorial staff of <strong data-start=\"905\" data-end=\"928\"> Archieinteriors.com <\/strong> choose, in 2026, to look at the Festival from another angle: not &#8220;how beautiful the stage is&#8221;, but <strong data-start=\"1028\" data-end=\"1054\"> what role design has <\/strong> in making it a total experience. Because today Sanremo is also <strong data-start=\"1118\" data-end=\"1229\"> temporary architecture, light as direction, graphics as identity, urban space as an extension of the story <\/strong>: the song enters the ear, yes &#8211; but it is the designed environment that decides how we live it, and what remains for us. <\/p> \n  \n\n  \n <h2 class=\"wp-block-heading\"> The stage as temporary architecture: the design that &#8220;builds&#8221; the song <\/h2> \n  \n\n  \n <blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DGGB7vLNS8g\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"> <div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DGGB7vLNS8g\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"> <\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"> <\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"> <\/div> <\/div> <\/div> <div style=\"padding: 19% 0;\"> <\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"> <svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\"  xmlns_xlink=\"https:\/\/www.w3.org\/1999\/xlink\"> <g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"> <g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"> <g> <path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"> <\/path> <\/g> <\/g> <\/g> <\/svg> <\/div> <div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram <\/div> <\/div> <div style=\"padding: 12.5% 0;\"> <\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"> <div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"> <\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"> <\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"> <\/div> <\/div> <div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"> <\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"> <\/div> <\/div> <div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"> <\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"> <\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"> <\/div> <\/div> <\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"> <\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"> <\/div> <\/div> <\/a> <p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"> <a href=\"https:\/\/www.instagram.com\/p\/DGGB7vLNS8g\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\"> A post shared by Ordine Architetti Roma (@architettiroma) <\/a> <\/p> <\/div> <\/blockquote> \n <script async src=\"\/\/www.instagram.com\/embed.js\"> <\/script> \n  \n\n  \n <p> In 2026 the first level of design in Sanremo is literal: <strong data-start=\"141\" data-end=\"154\"> the space <\/strong> . The scenography designed by Riccardo Bocchini works on the concept of <em data-start=\"223\" data-end=\"235\"> expansion <\/em> and on an asymmetric design that avoids the &#8220;backdrop&#8221; effect and treats the Ariston as a temporary architecture to be inhabited, not as a frame to be filled. Within this logic, the numbers are not technical performances but project materials: <strong data-start=\"476\" data-end=\"498\"> a 120 m2 stage <\/strong> , a <strong data-start=\"503\" data-end=\"524\"> 250 m2 LED wall <\/strong> , <strong data-start=\"526\" data-end=\"559\"> 2,800 meters of luminous strips <\/strong> , a motorized staircase and mobile surfaces that allow the set to change role with each song (intimate space, arena, theatre, video clips). The result is that the song stops being just a performance and becomes <strong data-start=\"772\" data-end=\"794\"> perceived environment <\/strong>: a system of depth, rhythm and visual hierarchies designed for the camera and for the memory \u0097 because in Sanremo we don&#8217;t just &#8220;see&#8221;, we learn what to remember. <\/p> \n  \n\n  \n <h2 class=\"wp-block-heading\"> Light as an invisible director: when thelighting becomes narration <\/h2> \n  \n\n  \n <p> At Sanremo 2026 the light is not a &#8220;technical department&#8221; that enhances the scenography: it is <strong data-start=\"159\" data-end=\"197\"> the device that decides the meaning <\/strong> of each performance. It is the light that establishes whether a piece is intimate or spectacular, whether a face remains human or becomes an icon, whether the stage is perceived as theatre, video clip or installation. The RAI TV Production Management declares it without ambiguity: the image is &#8220;modelled&#8221; precisely through the lighting system (entrusted to Mario Catapano), powered by motorized trusses that make the &#8220;pictures&#8221; of the songs dynamic, with <strong data-start=\"627\" data-end=\"658\"> over 900 lighting fixtures <\/strong> managed by <strong data-start=\"670\" data-end=\"683\"> 4 consoles <\/strong> and completed by <strong data-start=\"700\" data-end=\"719\"> 7 follow-persons <\/strong> . And when this system synchronizes with direction, graphics and scenographic movements \u0097 in <strong data-start=\"809\" data-end=\"826\"> native 4K SDR <\/strong> and with centralized cueing \u0097 the set stops being a background and becomes <strong data-start=\"897\" data-end=\"930\"> functional narrative environment <\/strong>, that is, a project that accompanies the song instead of chasing it. <\/p> \n  \n\n  \n <blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DVK-O43DB-j\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"> <div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DVK-O43DB-j\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"> <\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"> <\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"> <\/div> <\/div> <\/div> <div style=\"padding: 19% 0;\"> <\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"> <svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\"  xmlns_xlink=\"https:\/\/www.w3.org\/1999\/xlink\"> <g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"> <g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"> <g> <path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"> <\/path> <\/g> <\/g> <\/g> <\/svg> <\/div> <div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram <\/div> <\/div> <div style=\"padding: 12.5% 0;\"> <\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"> <div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"> <\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"> <\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"> <\/div> <\/div> <div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"> <\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"> <\/div> <\/div> <div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"> <\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"> <\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"> <\/div> <\/div> <\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"> <\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"> <\/div> <\/div> <\/a> <p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DVK-O43DB-j\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\"> A post shared by Eventitaliani Srl (@eventitaliani_emotionmaker) <\/a> <\/p> <\/div> <\/blockquote> \n <script async src=\"\/\/www.instagram.com\/embed.js\"> <\/script> \n  \n\n  \n <h2 class=\"wp-block-heading\"> Graphics and camera direction: design as workflow (not as decoration) <\/h2> \n  \n\n  \n <p> The third level \u0097 the least visible but most decisive \u0097 is the <strong data-start=\"138\" data-end=\"161\"> process design <\/strong>: how graphics, lights, scenographic movements and camera movements align in real time until they seem \u0093natural\u0094. In the RAI production story of 2026, Sanremo is built as a synchronized performance: production in <strong data-start=\"401\" data-end=\"418\"> native 4K SDR <\/strong>, a direction that works in frames and transitions, and a cueing system (CuePilot) that keeps the departments together so that each performance functions as a coherent narrative environment, not as a sum of effects. Pre-visualization is also part of the project: we work on a digital replica of the stage to test camera and light choices in advance, reducing improvisation and increasing the precision of the result. This is where we understand the leap: design in Sanremo is not just &#8220;how it appears&#8221;, but <strong data-start=\"923\" data-end=\"949\"> how it is orchestrated <\/strong> \u0097 with an implicit risk, however, which is worth keeping in mind: when the workflow becomes perfect, the temptation is to standardize the language and lose a bit of surprise. <\/p> \n  \n\n  \n <h2 class=\"wp-block-heading\"> Between stage and city: urban design that multiplies the Festival <\/h2> \n  \n\n  \n <blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DVIpTuLDDJK\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"> <div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DVIpTuLDDJK\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"> <\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"> <\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"> <\/div> <\/div> <\/div> <div style=\"padding: 19% 0;\"> <\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"> <svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\"  xmlns_xlink=\"https:\/\/www.w3.org\/1999\/xlink\"> <g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"> <g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"> <g> <path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"> <\/path> <\/g> <\/g> <\/g> <\/svg> <\/div> <div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram <\/div> <\/div> <div style=\"padding: 12.5% 0;\"> <\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"> <div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"> <\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"> <\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"> <\/div> <\/div> <div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"> <\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"> <\/div> <\/div> <div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"> <\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"> <\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"> <\/div> <\/div> <\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"> <\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"> <\/div> <\/div> <\/a> <p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DVIpTuLDDJK\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\"> A post shared by Sanremo Rai (@sanremorai) <\/a> <\/p> <\/div> <\/blockquote> \n <script async src=\"\/\/www.instagram.com\/embed.js\"> <\/script> \n  \n\n  \n <p> In 2026 Sanremo does not remain closed in the Ariston: it behaves like a <strong data-start=\"135\" data-end=\"165\"> temporary urban project <\/strong>, made up of places, routes, garrisons and &#8220;widespread sets&#8221; that shift the attention from the single stage to a broader experience. RAI itself describes the formula <strong data-start=\"323\" data-end=\"346\"> \u0093Between stage and city\u0094 <\/strong> as a productive and creative system that also involves other spaces of the Festival, with an extensive organizational machine and a precise idea of ??presence in the territory. <\/p> \n  \n\n  \n <p> Here design plays a delicate role: <strong data-start=\"595\" data-end=\"615\"> making coherent <\/strong> what, by nature, is fragmented (live broadcasts, backstage, events, activations), giving visual and narrative continuity without losing authenticity. And it inevitably crosses the theme of the brand: the press conferences and the 2026 trade coverage make it clear that the Festival also lives on a structured partnership model, with the main partners mentioned (among others) <strong data-start=\"981\" data-end=\"1017\"> Suzuki, Eni, TIM, Costa Crociere <\/strong> . <\/p> \n  \n\n  \n <div class=\"flex flex-col text-sm pb-25\"> \n <article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"request-69a17e1e-be94-8393-b19f-f86a623c9a32-6\" data-testid=\"conversation-turn-14\" data-scroll-anchor=\"true\" data-turn=\"assistant\"> \n <div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"> \n <div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"> \n <div class=\"flex max-w-full flex-col grow\"> \n <div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"d52b4ebb-8fa8-45bc-bcc6-cd8597a301c2\" data-message-model-slug=\"gpt-5-2-thinking\"> \n <div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"> \n <div class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"> \n <h2 data-start=\"0\" data-end=\"64\"> Fashion and customs: the design that walks (and holds the camera) <\/h2> \n <p data-start=\"66\" data-end=\"1082\"> At Sanremo 2026 the dress is not a collateral chapter: it is as much a part of the &#8220;staging&#8221; as the stage. It is no coincidence that the fashion press treats it as a parallel fashion week, with galleries, votes and critical readings look by look. But for a design analysis the point is another: <strong data-start=\"387\" data-end=\"427\"> the costume is an image project <\/strong> , built within concrete constraints (close-up shots, very powerful lights, LED backdrops, television rhythm) and therefore forced to be both identifying and functional. The choice of materials, the density of reflection, the chromatic &#8220;hold&#8221; under cold or warm light, the readability of the silhouette from a distance: everything becomes planning, not styling. And here lies the most interesting tension: when the dress is too &#8220;performative&#8221;, it risks competing with the song; when it is too neutral, it disappears. Sanremo works when it finds the midpoint: fashion as <strong data-start=\"995\" data-end=\"1017\"> second narration <\/strong>, not as background noise. <\/p> \n <h2 data-start=\"0\" data-end=\"83\"> Visual identity and infographics: the design that orients (and makes credible) the ritual <\/h2> \n <p data-start=\"85\" data-end=\"572\"> There is a design in Sanremo that almost no one consciously &#8220;notices&#8221;, yet it is what holds everything together: <strong data-start=\"193\" data-end=\"214\"> the on-air graphics <\/strong> . In 2026, RAI itself describes a <strong data-start=\"252\" data-end=\"285\"> graphics team of 14 people <\/strong> working on infographics and overlays with artist and song data, chart performance and <strong data-start=\"389\" data-end=\"401\"> televoting <\/strong>: a continuous information flow that must be readable in a few seconds, on different screens, without stealing the show from the performance. <\/p> \n <p data-start=\"574\" data-end=\"1012\"> Here the design does not \u0093decorate\u0094: <strong data-start=\"602\" data-end=\"622\"> it reduces friction <\/strong> . It translates rules and numbers into an immediate language, builds trust (if the graphics are clear, the ritual sseems more solid), and above all it establishes the pace at which the audience understands what is happening. It is a work of typographical hierarchies,","protected":false},"excerpt":{"rendered":"<p>The Sanremo Festival was born on 29 January 1951 , at the Casino: at the beginning it was &#8220;just&#8221; a radio evening, then it became a popular liturgy which &#8211; year after year &#8211; measures the country better than many sociological analyses. Because Sanremo doesn&#8217;t just tell the music: it tells the emotional climate ,&#8230;<\/p>\n","protected":false},"author":7,"featured_media":15730,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[347],"tags":[],"top_category":[],"class_list":["post-11501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What role does design have at the Sanremo Festival? 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