{"id":11573,"date":"2025-11-17T11:00:00","date_gmt":"2025-11-17T10:00:00","guid":{"rendered":"https:\/\/www.archieinteriors.com\/iggy-is-the-first-berto-sofa-to-enter-the-adi-design-index-2025\/"},"modified":"2025-11-17T11:00:00","modified_gmt":"2025-11-17T10:00:00","slug":"iggy-is-the-first-berto-sofa-to-enter-the-adi-design-index-2025","status":"publish","type":"post","link":"https:\/\/www.archieinteriors.com\/en\/iggy-is-the-first-berto-sofa-to-enter-the-adi-design-index-2025\/","title":{"rendered":"IGGY is the first BertO sofa to enter the ADI Design Index 2025"},"content":{"rendered":"

IGGY <\/strong> , the new sofa designed by Castello Lagravinese Studio <\/strong> with the R&S BertO team <\/strong> , has been selected for the ADI Design Index 2025 <\/strong> , the prestigious publication that anticipates the candidates for the Compasso d’Oro <\/strong>, the most authoritative recognition of Italian design. A confirmation of BertO’s role as one of the most innovative realities on the contemporary design scene. <\/p> \n

The project stands out for its radical approach to upholstery: IGGY in fact overcomes traditional construction limits thanks to a structure that combines shaped steel crosspieces <\/strong> and elements in Baydur\u00ae <\/strong>, reuse materials that respond to the principles of circular economy <\/strong>. The continuity of the curved shapes arises precisely from this advanced engineering research. <\/p> \n

It took 18 months of design <\/strong> to achieve a perfect balance between shape, stability and lightness <\/strong> . The modular structure, composed of 25 combinable elements <\/strong>, allows customizable configurations based on space and lifestyle, confirming the brand’s sartorial vocation. <\/p> \n

\"struttura <\/p> \n

IGGY, the BertO sofa with a non-conformist design, inspired by Iggy Pop <\/strong> <\/h2> \n

The identity of the sofa is reflected in its name: IGGY pays homage to the nonconformism of Iggy Pop, translating it into a fluid, soft and seamless design language. The foamed backrest and armrests work in synergy with a differentiated tension belt system, while the Baydur\u00ae inserts and the shaped steel crosspieces allow for sinuous lines and perfectly continuous surfaces. <\/p> \n

Sustainability integrated into production processes <\/strong> <\/h3> \n

The IGGY construction process introduces concrete solutions for sustainability, such as the use of the EcoSeal Master <\/strong> gluing system, which eliminates the use of harmful solvents and drastically reduces glue consumption. A choice that protects both collaborators and customers, strengthening the brand’s environmental commitment. <\/p> \n

BertO: contemporary craftsmanship and digital innovation <\/strong> <\/h3> \n

Led by CEO Filippo Berto <\/strong>, the company has developed a model that combines high-end craftsmanship and digitalization of production processes, optimizing times, quality and customer experience. BertO was a pioneer in online communication in the furniture sector, with the first dedicated blog and innovative digital campaigns, so much so that it became Google Case Study <\/strong>.
The direct relationship with customers remains a central point: every phase, from design to delivery, is followed without intermediaries. <\/p> \n

The ADI selection of IGGY and the exhibition at the Museum <\/strong> <\/h2> \n

From 15 to 30 October 2025 <\/strong>, IGGY was exhibited at the ADI Design Museum in Milan <\/strong>, alongside the excellence of contemporary Italian design. Today it is available in all BertO showrooms, with the possibility of personalized consultations. <\/p> \n

\u00a0 <\/p> \n

\"divano <\/p> \n

Technical information of the IGGY sofa by BertO: <\/strong> <\/h2> \n

Structure and seat: <\/strong> <\/h3> \n

Bent sheet metal, corner joints in Baydur\u00ae, high-resistance vertical and horizontal interwoven elastic straps, padding in differentiated-density polyurethane foam. <\/p> \n

Backrests and armrests: <\/strong> <\/h3> \n

Fireproof polyurethane foam with tubular metal insert, covered with coupled canvas lining. <\/p> \n

Backrest cushions: <\/strong> <\/h3> \n

Channeled goose down padding. <\/p> \n

Pins: <\/strong> <\/h3> \n

5-axis machined solid wood, painted Iggy Gray, with grippy rubber support. <\/p> \n

Coating: <\/strong> <\/h3> \n

Available in fabric or leather, completely removable. <\/p> \n

Find out more about the BertO world <\/strong> <\/h2> \n

To learn more about the company’s philosophy, collections and design approach \u0097 official partner of Archi&Interiors <\/strong> \u0097 visit our dedicated page: https:\/\/www.archieinteriors.com\/brand\/berto\/ <\/a> <\/strong> <\/p> \n\n \n

<\/p> \n ","protected":false},"excerpt":{"rendered":"

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