{"id":28665,"date":"2026-09-30T10:14:47","date_gmt":"2026-09-30T08:14:47","guid":{"rendered":"https:\/\/www.archieinteriors.com\/?p=28665"},"modified":"2026-10-02T10:57:21","modified_gmt":"2026-10-02T08:57:21","slug":"quooker-paolo-magri-interview","status":"publish","type":"post","link":"https:\/\/www.archieinteriors.com\/en\/quooker-paolo-magri-interview\/","title":{"rendered":"Quooker, Paolo Magri: \u201cDesigning Water Better Means Designing How We Live Better\u201d"},"content":{"rendered":"

What changes when the tap stops being merely a technical element and becomes a system capable of transforming the way we experience water in the kitchen? It is from this question that Archi&Interiors\u2019 conversation with Paolo Magri, CEO of Quooker Italia<\/strong>, takes shape.<\/p>\n

The story of Quooker<\/a> begins with a simple yet radical intuition: delivering boiling water directly from the tap. Today that vision has grown into a system that combines 100\u00b0C boiling water with still, sparkling, chilled and filtered water, turning the kitchen into a more efficient, orderly and mindful place.<\/p>\n

With the opening of the Quooker Gallery Milano<\/a>, the brand\u2019s first Italian showroom in Via Durini, technology also becomes experience, relationship and design culture: a central theme for architects and interior designers called upon to imagine kitchens that are increasingly integrated, essential and attentive to the quality of everyday gestures.<\/p>\n

We talked about invisible innovation, tangible sustainability, safety, the relationship with designers and the future of the contemporary kitchen. Above all, though, we talked about one idea: designing water better means designing how we live better<\/strong>.<\/p>\n

In brief<\/h2>\n
    \n
  • Interviewee:<\/strong> Paolo Magri, CEO of Quooker Italia.<\/li>\n
  • Theme:<\/strong> water as a design element of the contemporary kitchen.<\/li>\n
  • Focus:<\/strong> Quooker Gallery Milano, everyday sustainability, safety and dialogue with architects and interior designers.<\/li>\n<\/ul>\n

    Interview with Paolo Magri, Quooker Italia: water, design and a new kitchen culture<\/h2>\n

    Quooker was born from an intuition that is radical in its simplicity: delivering boiling water directly from the tap. Today, however, the brand stands for far more than a function. It speaks of a new relationship with time, with the kitchen space and with everyday gestures. In your view, where does the most relevant strength of the Quooker vision lie today?<\/h3>\n

    The strength of Quooker\u2019s vision lies in its ability to observe what we often take for granted and to ask whether it could be rethought. Many of the most significant innovations do not come from adding something new, but from questioning established habits. In Quooker\u2019s case, the starting point was a simple, everyday gesture: using water in the kitchen. This observation gave rise to a new perspective, capable of transforming an automatic action into a more immediate, efficient and mindful experience.<\/p>\n

    This is the direction in which Quooker is moving: developing solutions that do not seek to attract attention, but to blend in harmony with the architecture of the space. Technology becomes almost invisible, allowing what really matters to emerge: the design, the materials, the people and the gestures that bring spaces to life every day. For architects and interior designers, this means having not just a product, but a design tool capable of engaging with different languages, respecting the overall vision of the space and enhancing the design choices behind every environment.<\/p>\n

    In a market where innovation is often associated with complexity, Quooker chooses a different direction: designing solutions that simplify everyday experience without compromising on quality, sustainability or attention to detail. For us, simplicity is not a starting point, but the result of an in-depth design process: it means eliminating what is superfluous to make room for what is truly valuable. It is this search for balance between technology, functionality and naturalness that defines the way we innovate. A simplicity that is only apparent, because it stems from great attention to design.<\/p>\n

    Making an everyday gesture more natural, more immediate and more efficient actually requires a great deal of innovation, and it is precisely this ability to improve the experience without altering its spontaneity that represents Quooker\u2019s most recognisable signature.<\/p>\n

    \"Quooker<\/p>\n

    In recent years, the kitchen has become one of the most complex rooms in the home: no longer just a working space, but a place of relationships, well-being, technology, aesthetics and design. In this scenario, what role can a system like Quooker play in redefining the way we live in the kitchen?<\/h3>\n

    Today the kitchen is undergoing one of the most profound transformations of recent years: from a simple functional space to the true emotional heart of the home, an environment that reflects how we live, interact and inhabit our homes. This change also calls for a new approach to designing the elements that make it up, which are no longer simply required to perform a function, but to contribute to the overall quality of the domestic experience. From the very beginning, we did not develop a simple product; we introduced a new category, redefining the role of the tap in the contemporary kitchen.<\/p>\n

    Quooker has transformed an element traditionally considered an accessory into an appliance capable of meeting the new needs of contemporary living, concentrating different functions in a single point and anticipating an evolution that now seems increasingly natural. Today Quooker responds to the needs of an environment that demands efficiency, essentiality and maximum design integration. For architects and interior designers, this means being able to rely on a solution that simplifies the organisation of space, reduces the number of dedicated appliances and contributes to a cleaner, more coherent aesthetic.<\/p>\n

    Above all, it means being able to design kitchens in which innovation and design do not compete for attention, but work together to enhance the experience of those who live in them. The gesture remains simple and immediate, but behind this simplicity lies a system designed to concentrate multiple functions in a single element and improve the way we experience the kitchen. This is precisely the role of technology according to Quooker: not to add complexity to the kitchen, but to remove it. Bringing several possibilities together in a single point of use means making the space more efficient, more orderly and more in tune with the way we live in it today.<\/p>\n

    We believe, in fact, that true innovation is the kind that enters everyday life so naturally that we forget the design complexity that makes it possible, and it becomes part of our habits without demanding attention.<\/p>\n

    \"Quooker<\/p>\n

    True household technology is often not the kind that shows itself most, but the kind that simplifies best. Quooker seems to work precisely on this idea: highly advanced technology that does not invade the space, but quietly improves the experience. Is this the new direction of the contemporary kitchen today?<\/h3>\n

    The contemporary kitchen no longer looks for technology to show off, but for solutions that improve the way we live in our spaces. It is an important cultural shift: today the value of innovation is not measured by the number of functions it introduces, but by its ability to simplify everyday experience and become part of daily life in a natural, meaningful way. Quooker was born precisely from this observation. We introduced a new category because we observed a universal gesture, using water in the kitchen, and imagined a completely different way of experiencing it.<\/p>\n

    The result is a system that brings several functions together in a single element, turning a simple gesture into a more advanced experience without making it more complicated. Today kitchen design requires an increasingly sophisticated balance between aesthetics, functionality and technology. In this scenario, the most successful technology is the kind that integrates into the architecture without interrupting its language, keeping the design and people\u2019s experience at the centre.<\/p>\n

    For Quooker, this is exactly what innovation means: developing solutions that reduce complexity, enhance space and offer architects and interior designers new tools to design environments that are more efficient, coherent and natural to live in. The real evolution of the contemporary kitchen, therefore, is not adding technology, but designing solutions that improve the experience of the space without upsetting its balance.<\/p>\n

    Quooker Gallery Milano and the dialogue with design<\/h2>\n

    During Design Week you opened the Quooker Gallery, the brand\u2019s first Italian showroom, at Via Durini 17, Galleria Strasburgo, in Milan. What does this opening represent for Quooker Italia: a point of sale, an experiential space or a new place for dialogue with the design world?<\/h3>\n

    The opening of the Quooker Gallery<\/strong> is an important milestone for Quooker because it was conceived with a goal that goes beyond the traditional idea of a showroom. It is not simply a place to present a product, but a space designed to convey a vision, create connections and build a direct dialogue with the design world. We chose Milan and, in particular, Via Durini, an address deeply linked to design and architecture, because it is the natural setting in which to express our approach: a place where technology, aesthetics and design culture coexist and influence one another.<\/p>\n

    But it is also meant to be a place of relationships: a space open to the exchange of ideas, the sharing of expertise and the building of new connections with the design world. We believe that the value of a brand like Quooker is expressed not only through the product, but through its ability to engage with those who imagine and shape the spaces we live in every day. Quooker was not created as an element to be added to a room, but as a solution designed to be in tune with the overall vision of the space and to contribute to the quality of the project.<\/p>\n

    \"Entrance<\/p>\n

    Via Durini is no ordinary street: it is one of the symbolic axes of Milanese design, a place where the culture of living meets architects, interior designers, companies and international clients. How important is it for Quooker to have a physical presence in this context?<\/h3>\n

    Being in Via Durini means entering a context that has always been a benchmark for design culture. It is not simply a positioning choice, but a desire to be part of a place where architecture, design and innovation meet every day. For Quooker, having a physical presence here means creating a direct meeting point with the professionals who design spaces, offering them a place to discover our approach, exchange ideas and explore the design possibilities of the system.<\/p>\n

    Design is born from the dialogue between visions, ideas, materials, technologies and people. Being part of this ecosystem allows us to present Quooker not only through the product, but through the philosophy that guides it: rethinking everyday gestures through solutions that integrate naturally into the project.<\/p>\n

    Via Durini therefore marks a significant step in the growth of Quooker Italia. Having redefined the role of the tap in the contemporary kitchen, we now want to continue this journey in dialogue with those who interpret changes in the way we live and help to define new balances. The Quooker Gallery was born in precisely this spirit: to be a place where product meets project, technology meets design culture and discussion becomes part of the creative process.<\/p>\n

    \"Quooker<\/p>\n

    The Quooker Gallery was conceived as a space to welcome architects, interior designers and end clients, but also to offer a direct experience of the product. What changes when a technological system is presented not through a brochure, but through a real test, a gesture, a conversation?<\/h3>\n

    When a product is created to improve an everyday gesture, direct experience becomes an integral part of understanding it. Quooker is not a technology that can be summed up by a description of its features: its value emerges when it is used, when the simplicity of the gesture reveals the quality of the design that makes it possible. The Quooker Gallery was created with exactly this aim: to provide a space where the product can be discovered through direct experience, discussion and the opportunity to explore its role in contemporary design.<\/p>\n

    For architects and interior designers, this means being able to explore not only the technical aspects of the system, but also its design potential, the way it integrates into spaces and the value it can add to a contemporary kitchen. Because some values cannot simply be described; they have to be felt. A brochure can explain a function, but it is direct experience that conveys a transformation. Trying Quooker first-hand makes it possible to understand what has guided us from the very beginning: we did not simply develop a more advanced tap; we changed the relationship between people and a fundamental element of the kitchen.<\/p>\n

    That is why the Quooker Gallery is not just an exhibition space, but a place of relationship and dialogue between product and project. A space where technology, design and people come together to explore new ways of interpreting the contemporary kitchen.<\/p>\n

    Architects, interior designers and design value<\/h2>\n

    Many innovations truly enter people\u2019s homes only when designers fully understand them. What role will architects and interior designers play in Quooker\u2019s development in Italy?<\/h3>\n

    Architects and interior designers play a fundamental role in Quooker\u2019s development in Italy, because they are the ones who interpret changes in the way we live and turn them into spaces that meet new aesthetic and functional needs. An innovation truly becomes part of everyday life when it enters the vision of those who design the spaces we live in. For Quooker, the relationship with the design world is therefore not only strategic, but an integral part of our identity: an essential exchange that allows us to understand how domestic environments and the needs of those who live in them are evolving.<\/p>\n

    We created a new product category and, by its very nature, this evolution requires constant dialogue with the professionals who are shaping the future of the kitchen. Our goal is to give architects and interior designers all the tools they need to discover, understand and integrate the Quooker system into their projects, showing not only its technical features but, above all, the design value it can bring to a space. A product gains value when it is understood within a broader vision: not as an element to be added, but as an integral part of a project.<\/p>\n

    We believe that designers are not simply looking for a solution to insert into a space, but for tools that can improve the quality of the space and the experience of those who live in it. In this sense, Quooker becomes a design element: a technology conceived to concentrate functions, simplify everyday gestures and contribute to a kitchen that is more orderly, efficient and consistent with the project. The future of Quooker in Italy therefore depends on an ever closer relationship with the design world. We want to be a partner for designers, offering expertise, tools and opportunities for discussion to help shape the evolution of domestic spaces.<\/p>\n

    In your relationship with design professionals, what are the most interesting requests today? Do they mainly ask for aesthetic integration, technical performance, sustainability, safety, finishes, or the possibility of simplifying the entire kitchen project?<\/h3>\n

    Today design professionals have an increasingly sophisticated approach: they are not looking for a single feature, but for solutions that can meet several needs at once. The real challenge in contemporary kitchen design is finding the right balance between aesthetics, functionality, technology and the quality of the experience. That is why the requests we receive do not concern just one aspect, but the ability to bring different values together in a single solution. On the one hand, there is naturally a focus on design: finishes, proportions and customisation options are essential for fitting the product into different design languages.<\/p>\n

    On the other, there is the need to offer high performance, reliability and technology that is truly useful in everyday life. Simplifying the project is also an increasingly central theme. Architects and interior designers are called upon to design complex environments, where every element must have a precise function and contribute to the overall quality of the space. In this scenario, Quooker makes it possible to integrate several functions into a single system, reducing the number of dedicated appliances and encouraging a more essential, orderly and coherent design approach.<\/p>\n

    Alongside the product, however, professionals are increasingly looking for a reliable partner who can support the project over time. That is why, for Quooker, the experience does not end with installation: our after-sales service is a fundamental part of what we offer. Guaranteeing support, expertise and continuity means protecting the value of the project and giving designers and clients the peace of mind of being able to rely on an advanced system for many years.<\/p>\n

    Sustainability is also part of this vision: it concerns not only consumption or materials, but also the ability to create products that are durable, easy to maintain and designed to accompany the evolution of the home over time. In short, our discussions with professionals reveal an increasingly clear demand: solutions that combine technology and discretion, performance and aesthetic quality, innovation and reliability; not elements that add complexity to the project, but tools that help make it more complete and considered.<\/p>\n

    Sustainability, space and functional beauty<\/h2>\n

    Quooker works on a very contemporary theme: eliminating complexity, waiting times, superfluous objects, bottles, small appliances and waste. In a home increasingly designed down to the last centimetre, how important is it to free up space without sacrificing the quality of the experience?<\/h3>\n

    In a contemporary home, where every centimetre is the result of a design choice, the ability to simplify becomes extremely valuable. It is not simply a matter of freeing up space, but of creating environments that are more balanced, functional and consistent with the way we live in the kitchen today. Quooker was born from a very specific reflection: eliminating what is superfluous to enhance what really matters. We transformed an element already present in the kitchen, the tap, into an advanced system capable of integrating several functions, reducing the need for additional devices, bottles and small appliances.<\/p>\n

    For architects and interior designers, this means being able to design cleaner, freer spaces, where technology does not add complexity but helps to define a more orderly and harmonious environment. Simplification thus becomes a design tool: it preserves the aesthetics of the space without sacrificing performance or the quality of the everyday experience. But simplifying does not mean reducing; it means designing better. It means concentrating more value in a single solution: technological innovation, design, reliability and service.<\/p>\n

    It is an approach that reflects a broader change in the way we live: today we no longer look for spaces filled with functions, but for intelligent spaces in which every element is designed to meet a real need. This is the philosophy that guides Quooker: designing solutions that reduce the complexity of everyday life while improving the quality of the space we live in.<\/p>\n

    \"Quooker<\/p>\n

    Quooker\u2019s product is almost invisible in its revolution: it does not take centre stage like a large appliance and does not formally change the kitchen, yet it profoundly transforms how it is used. Is it harder to communicate an innovation that does not seek a spectacular effect?<\/h3>\n

    In a world increasingly full of visual stimuli and solutions vying for attention, Quooker chooses a different path: focusing on simplicity. Not simplicity as renunciation, but as the result of advanced design, capable of concentrating technology, functionality and design in a single element. Our innovation does not stem from a desire to add yet another object to the kitchen, but from the wish to rethink an everyday gesture and make it more intuitive and natural. We have transformed the tap into an appliance that offers more possibilities while maintaining a discreet presence within the space.<\/p>\n

    For architects and interior designers, this is a particularly interesting perspective: designing does not mean filling a space, but choosing elements that enhance its identity and improve how it is used. In this sense, simplicity becomes a design value, because it allows the kitchen to express greater balance, order and coherence. Quooker therefore does not seek to take centre stage, but to leave room for the design, contributing to the quality of the way the space is lived in. This is our idea of innovation: technology that is complex in its design, yet natural in everyday use.<\/p>\n

    The Italian kitchen has a very strong cultural dimension: it is memory, conviviality, ritual, material and family, but also design research and everyday performance. How does Quooker fit into this culture without coming across as cold or distant technology?<\/h3>\n

    The Italian kitchen has always had a deep connection with the value of gesture, attention to detail, the pleasure of sharing and the quality of time spent together. That is why any technology applied to the kitchen must first and foremost respect its human dimension: it must not replace the experience, but enhance it by making it simpler and more natural. Quooker fits into this culture precisely because it was born from a very concrete, everyday need. We did not design technology for its own sake, but a solution conceived to improve one of the most frequent gestures in the kitchen: using water.<\/p>\n

    Our goal was to transform a habit without altering its naturalness, while making it more complete and efficient. Quooker technology remains discreet, but its impact is tangible: it reduces steps, saves time, frees up space and allows people to experience the kitchen more fluidly. It is an approach that sits well with Italian tradition and Italian design culture, where quality is never just aesthetic, but stems from attention to every detail. That is why we do not see innovation and tradition as opposites.<\/p>\n

    True innovation is the kind that integrates into an existing culture, respecting its values and helping them evolve. Quooker enters the Italian kitchen not to change its identity, but to enrich the everyday experience through a solution designed for the contemporary way of living.<\/p>\n

    Water is increasingly central to contemporary living: it concerns health, sustainability, consumption, quality, time, comfort and responsibility. In your view, are we beginning to design the kitchen starting from a new way of thinking about water?<\/h3>\n

    Yes, we believe that the way we think about water in the kitchen is changing profoundly. For a long time it was considered a purely functional element, linked to an almost automatic daily gesture. Today, however, there is growing awareness of its value: water is a precious resource that calls for a more careful, responsible and conscious approach. Contemporary kitchen design can no longer ignore this evolution.<\/p>\n

    Every design choice must help to create more efficient environments, in which technology and design serve a smarter use of resources and a higher quality of everyday experience. Quooker was born precisely from this reflection: rethinking the role of water in the kitchen, transforming a simple everyday gesture through a system capable of integrating several functions in a single element. Having instant 100\u00b0C boiling water, still, sparkling, chilled and filtered water directly from the tap means reducing the need for separate devices, optimising space and making the way we use water, and experience this everyday gesture, more immediate and mindful.<\/p>\n

    For us, sustainability does not concern a single element, but the entire Quooker ecosystem. It starts at the design stage, with systems developed to be reliable, durable and designed to accompany the life of the kitchen over time; it continues through increasingly careful production processes and extends to the management of the product\u2019s life cycle. Aspects such as the recovery and recycling of the CO\u2082 cylinders used in sparkling water systems are also part of this vision: because sustainability is not an add-on, but a principle that must accompany every stage of the project.<\/p>\n

    We believe that a truly sustainable approach must start with design: creating quality products means developing solutions that are built to last, can be maintained over time and generate value in the long term. Sustainability is therefore not only an environmental choice, but a design criterion that influences the way we imagine spaces and the objects that inhabit them. In this sense, water becomes part of a broader reflection on contemporary living: designing better means using resources better.<\/p>\n

    The kitchen of the future will increasingly be an environment in which innovation, design and responsibility work together to create spaces that are more mindful, efficient and able to adapt to the way we live.<\/p>\n

    Today sustainability often risks remaining an abstract word. In Quooker\u2019s case, however, it becomes part of very concrete gestures: reducing bottles, waste, waiting times, consumption and unnecessary objects. How important is it to present sustainability not as a statement, but as an everyday habit?<\/h3>\n

    Sustainability is valuable when it translates into concrete behaviour. That is why we believe it is important to present it not just as a principle, but as a set of everyday choices that can become natural through intelligent design. Quooker was born precisely from this idea: improving an everyday gesture, using water in the kitchen, by making it more efficient and reducing what is not necessary. An integrated system makes it possible to limit the use of plastic bottles, reduce the number of additional appliances and optimise the use of space, while offering a higher quality of experience.<\/p>\n

    But for Quooker, sustainability does not end with the final use of the product. It is an approach that concerns the entire ecosystem: from the design of reliable, durable systems, to the possibility of maintenance over time, through to the responsible management of components, such as the recovery and recycling of CO\u2082 cylinders. We believe this is precisely the role of technology today: not to add complexity, but to help people make better choices naturally. The most effective sustainability is the kind that becomes part of everyday habits without requiring extra effort.<\/p>\n

    This is also one of the aspects that brings Quooker particularly close to design culture: designing well means thinking not only about the form and function of a product, but also about its impact over time and the value it can create in the lives of those who use it.<\/p>\n

    In the design world there is often talk of beauty, but less often of efficiency. Yet a well-designed kitchen is also one that saves time, energy and movement. How important is this idea of functional beauty for Quooker?<\/h3>\n

    We believe a project achieves its greatest value when it manages to unite what we see with the way we live in the space. A kitchen is not just a set of aesthetically coherent elements, but an environment built around everyday gestures, habits and rituals. That is why efficiency and beauty are not separate aspects. True design quality emerges when function is neither hidden nor added to form, but becomes an integral part of the aesthetic experience.<\/p>\n

    A successful project is one in which every element has a precise reason to exist: it occupies the right space, performs its function and contributes to the overall balance of the environment. Quooker was born precisely from this idea: rethinking an everyday gesture to make it more immediate, reducing steps, waiting times and the need for additional elements. Integrating several functions into a single system means not only optimising space, but also creating a kitchen that is more orderly, coherent and closer to the way we want to live in our homes today.<\/p>\n

    For architects and interior designers, this is an increasingly central theme: designing does not just mean defining a form, but giving value to every choice, creating a balance between aesthetics, functionality and lifestyle. The quality of a space also emerges from what is often not immediately noticeable: from the ability to make everyday gestures more natural, removing friction and leaving more room for experience. In this sense, true functional beauty emerges when technology does not add complexity, but works in harmony with the design, allowing the space to fully express its identity.<\/p>\n

    It is a beauty that is not only there to be observed, but reveals itself over time, through the way a space is lived in every day.<\/p>\n

    Safety, aesthetics and the culture of the tap<\/h2>\n

    Safety is one of the most sensitive issues when it comes to instant 100\u00b0C boiling water. How did you work to ensure that such a powerful innovation would also be perceived as domestic, reliable and suited to real life?<\/h3>\n

    When Quooker was born, the idea of having 100\u00b0C boiling water directly from the tap might have seemed like a challenge. Today, by contrast, thousands of families consider it a natural gesture. This change teaches us one thing: trust is not built on promises, but on the quality of design. For us, safety has never been a requirement to be added, but the very premise of innovation.<\/p>\n

    If a system is not safe, it is simply not an innovation. That is why every Quooker solution is the result of a continuous process of research and testing, with the aim of offering an experience that is as intuitive as it is reliable. Every detail of the system, from the interaction with the tap to the management of the boiling water, is designed to make everyday use safe and natural. But there is another fundamental aspect: experience.<\/p>\n

    When people use Quooker for the first time, they immediately understand that behind the simplicity of the gesture lies a system designed down to the smallest detail, conceived to turn advanced technology into an everyday habit. The same goes for design professionals. Architects and interior designers choose solutions that must guarantee quality, reliability and continuity over time. That is why, alongside product development, we constantly invest in after-sales service and support, because we believe trust is built throughout the entire journey, from design to long-term use.<\/p>\n

    Ultimately, our goal has always been to ensure that people could use it every day as naturally as they turn on a tap today.<\/p>\n

    \"Quooker<\/p>\n

    In the kitchen, the tap has always been a technical object. Today, however, it is increasingly becoming a design element, integrated into the language of the space. How do you work on the aesthetics of a product that must be recognisable but not dominant?<\/h3>\n

    In an era marked by an excess of visual stimuli and growing attention to the quality of spaces, we believe the most advanced design is the one capable of creating balance. Not necessarily the object that draws the most attention, but the one that manages to express identity through a discreet, precise and coherent presence. Today the tap is no longer a simple technical element of the kitchen, but an integral part of the design language of the space. That is why, in developing Quooker systems, aesthetics are never considered separately from function: form, materials, finishes and ergonomics stem from a single design vision.<\/p>\n

    The challenge is to find the right balance between recognisability and integration. A Quooker product must have a precise identity, recognisable in its details and build quality, but at the same time it must engage with very different kitchens and environments without imposing itself on the overall design. That is why we pay great attention to the choice of materials, finishes and proportions. Every element is designed not only to define the aesthetics of the product, but to guarantee consistency over time, regardless of passing trends.<\/p>\n

    In the premium segment, in fact, perceived quality increasingly stems from a product\u2019s ability to integrate into the architecture of the space and retain its value over time. Ergonomics also play a fundamental role: the design of a product is not only what we see, but also what we feel when we use it. Every interaction must be intuitive and natural, to the point of making the user experience immediate and the technological complexity behind it invisible. This is the principle that guides Quooker: creating an element that is recognisable for its quality and innovation, but designed to engage with the kitchen and enhance its overall identity.<\/p>\n

    Finishes, proportions and the dialogue with worktops, sinks, materials and compositions are fundamental for architects and interior designers. How much has the way taps are designed changed compared with the past?<\/h3>\n

    The transformation of the tap is closely linked to the transformation of the kitchen itself. In recent years, the kitchen has gone from being a simple functional space to the true emotional heart of the home: a place where moments are shared, people are welcomed and our way of living in the domestic space is expressed. This change has also altered the way every element within it is designed. The tap, once considered mainly a technical component, has now become an integral part of the kitchen\u2019s aesthetic identity, a detail capable of contributing to the overall balance of the project.<\/p>\n

    That is why aspects such as finishes, proportions, materials and ergonomics play a fundamental role. The tap is no longer conceived as an element added at the end of the project, but as a component that must relate to the overall language of the space from the earliest stages of design. It must engage with the worktop, the sink, the surfaces and the architecture of the room, integrating into the chosen design language without disrupting its harmony.<\/p>\n

    In Quooker\u2019s case, the challenge was to design a technologically advanced system while maintaining a balanced aesthetic presence: recognisable for its quality, attention to detail and identity, but never dominant over the space that houses it. The selection of materials and finishes is therefore not a purely aesthetic choice, but part of a broader vision concerning durability, reliability and perceived quality over time. Likewise, ergonomics turn technology into experience: the complexity of the system remains hidden behind a simple, intuitive and natural gesture.<\/p>\n

    Today the value of a design element does not necessarily lie in its ability to attract attention, but in its ability to integrate and improve the quality of the space. This is the direction in which the contemporary kitchen is moving and the principle that guides Quooker: creating solutions that combine innovation, aesthetics and functionality, not as separate elements, but as parts of a single project.<\/p>\n

    \"Quooker<\/p>\n

    International identity and the Italian kitchen<\/h2>\n

    Quooker has Dutch origins and a very precise identity: essentiality, innovation, functional rigour. The Italian market, on the other hand, has a very emotional and sophisticated relationship with the kitchen. How do these two cultures interact?<\/h3>\n

    Quooker was born in the Netherlands from a design culture founded on precision, essentiality and the ability to find intelligent solutions to concrete needs. From the very beginning, we had a very clear approach: observing an everyday gesture, understanding its critical points and developing a solution capable of improving it through technology and simplicity. Italian kitchen culture adds an equally important dimension to this vision: that of emotion, conviviality, attention to detail and the ability to turn a functional space into an environment rich in identity, relationships and meaning.<\/p>\n

    We believe these two sensibilities are not in conflict, but complement each other naturally. On one side there is Dutch design rigour, which seeks reliable, intuitive solutions built to last; on the other, there is Italian design culture, which interprets every element as part of a broader environment made of materials, proportions, atmosphere and identity. It is precisely in this encounter that Quooker finds a particular affinity with the Italian market. Our technology does not seek to replace the aesthetic and emotional value of the kitchen, but to fit discreetly within it, offering a solution that combines performance and design sensitivity.<\/p>\n

    After all, the Italian kitchen and the Quooker philosophy share a common principle: the pursuit of a quality that is expressed in the details of everyday life. For us, innovating means making everyday gestures simpler; for Italian culture, it means giving those gestures a deeper value. It is in this balance between function and emotion that a contemporary vision of the kitchen emerges, where technology and the culture of living can coexist naturally.<\/p>\n

    Today many brands talk about the \u201csmart kitchen\u201d, but technology does not always truly make life simpler. For Quooker, what does designing an intelligent kitchen mean?<\/h3>\n

    For Quooker, an intelligent kitchen is not a kitchen that contains more technology, but one in which technology is designed around people and their everyday gestures. In recent years the concept of the \u201csmart kitchen\u201d has often been associated with the possibility of adding functions, devices and connections. We believe instead that the intelligence of a project is measured not by the amount of technology it contains, but by the quality of the experience it creates. The most advanced technology is the kind that reduces steps, eliminates complexity and makes everyday gestures natural.<\/p>\n

    Quooker was born precisely from this philosophy. We rethought an element already present in every kitchen, the tap, transforming it into a system capable of integrating several functions: instant 100\u00b0C boiling water, still, sparkling, chilled and filtered water, without the need to add further appliances or interrupt the continuity of the design. In this sense, an intelligent kitchen is not a more technological space, but a more mindful one: every element finds its place, meets a real need and contributes to the overall balance of the environment.<\/p>\n

    For us, therefore, an intelligent kitchen is one in which every element has a clear function and contributes to a better experience. It is technology that works discreetly, leaving room for relationships, conviviality and the pleasure of living in the space. This is another reason why dialogue with architects and interior designers is essential: designing a \u201csmart\u201d kitchen means designing a balance between aesthetics, functionality and the way people live. It is not about filling the space with innovation, but about choosing solutions that make it simpler, more efficient and more harmonious.<\/p>\n

    The real evolution of the kitchen, therefore, will not be having more technology, but having technology that better understands the needs of those who live in the space and integrates into the design without altering its identity.<\/p>\n

    Showroom, training and design culture<\/h2>\n

    The Quooker Gallery could also become a space for design culture: meetings, presentations, training and dialogue with studios and professionals. Is this one of the directions you envisage for the new Milan showroom?<\/h3>\n

    Yes, this is certainly one of the directions we envisage for the Quooker Gallery. From the very beginning, we did not think of this space as a simple exhibition venue, but as an environment where design can be presented, explored and shared through concrete experiences. The value of an innovation does not come only from its presentation, but from the ability to build awareness, discussion and knowledge around the way it can become part of projects.<\/p>\n

    That is why the Quooker Gallery aims to be a space open to architects, interior designers, design studios and industry professionals, a place to explore themes related to the evolution of the kitchen, new ways of living and the role of technology in contemporary spaces. We believe that some design solutions acquire their full meaning when they can be observed in context, tested and discussed with those who imagine the spaces we live in every day. Some innovations cannot be conveyed through images or technical descriptions alone: they have to be experienced, observed in operation and understood through the gesture.<\/p>\n

    For this very reason, our Q-King Show<\/strong> events will play a fundamental role in the Quooker Gallery project. They will be occasions when architects, interior designers and professionals can come into direct contact with the system, understand how it works and grasp the value of an innovation that finds its fullest expression not in the technological complexity behind it, but in the simplicity of the experience it creates.<\/p>\n

    If you had to name the product or system that best expresses Quooker\u2019s identity today, which would you choose and why?<\/h3>\n

    If we had to name the project that best expresses Quooker\u2019s identity today, we would choose Villa Quooker<\/strong>. It will be our new headquarters, but its significance goes well beyond its function as an office: it represents the way we imagine the future of the company and our relationship with the people who are part of it. Villa Quooker stems from the idea of creating an environment where people, technology and design culture can meet naturally. It will be a space designed to welcome the Quooker Italia team, but also to open up to the design world through training sessions, discussions and meetings with architects, interior designers, partners and clients.<\/p>\n

    We believe that a company is defined not only by the products it develops, but also by the environments it creates and the experiences it offers around its vision. That is why Villa Quooker will be a place where our technology can be presented through direct experience, where the product can be understood in its context and where a broader vision of the contemporary kitchen can be shared. The presence of areas dedicated to training, meetings and the Q-King Show stems precisely from this desire: to turn product knowledge into experience, creating opportunities for dialogue with professionals and with everyone who wants to learn more about our way of interpreting water in the kitchen.<\/p>\n

    The relationship with the setting will also play a central role. Villa Quooker will be immersed in a natural environment and designed to foster well-being, collaboration and creativity, because we believe that the spaces we work in influence the way we think, innovate and build relationships. That is why Villa Quooker perhaps represents the brand\u2019s identity more than any other project: a meeting point between the design precision of our Dutch origins and a contemporary vision of living, in which technology, design, sustainability and quality of life coexist.<\/p>\n

    For this product or system, we would also like to tell the story of what usually remains less visible: research, testing, safety, materials, technical development and user experience. Is there an aspect of Quooker\u2019s work that you feel deserves to be better known?<\/h3>\n

    We believe one of the aspects that deserves to be better told is the whole journey that precedes the final product: the research, design and testing that often remain invisible, but determine the quality of the final experience. Before developing new solutions, we start by observing people: through consumer research we analyse needs, habits and expectations to understand how behaviour in the kitchen is changing and which needs remain unmet. This approach allows us to design products that respond not only to a technological demand, but to a constantly evolving way of living in the home.<\/p>\n

    Every evolution of the Quooker system therefore stems from a balance between innovation and listening. Technology must have real value: it must simplify everyday gestures, improve the experience and fit naturally into the way we live in the kitchen today. At the same time, we pay great attention to product development and validation. Our systems undergo numerous technical and safety tests to guarantee reliability, consistent performance and worry-free use over time.<\/p>\n

    When it comes to instant boiling water straight from the tap, safety cannot be an add-on: it is the design principle from which everything takes shape. The choice of materials, the ergonomics and every construction detail also stem from this process. Every component must strike the right balance between technical performance, durability and the quality of interaction with the user. Perhaps this is the least visible aspect of Quooker: behind the simplicity of an everyday gesture lies continuous work of research, analysis, testing and refinement, needed to ensure that technology can almost disappear in the user experience.<\/p>\n

    For us, innovating means developing solutions that not only anticipate the future, but also respond concretely to people\u2019s needs today.<\/p>\n

    \"Niels<\/p>\n

    Quooker Italia\u2019s outlook<\/h2>\n

    Looking ahead to the coming years, what will Quooker Italia\u2019s priorities be: strengthening dialogue with designers, broadening product culture, building a presence in showrooms, working on sustainability or making Quooker an ever more natural part of Italian kitchens?<\/h3>\n

    Looking ahead, our goal is to keep building a culture around Quooker, making ever clearer the value that a system like ours can bring to the contemporary kitchen. This means, first and foremost, strengthening dialogue with architects, interior designers and design professionals, because they are the ones who interpret new ways of living and turn people\u2019s needs into concrete solutions. We want to be increasingly a design partner, not simply a product supplier, but a partner able to support designers through knowledge, training and discussion, offering tools to integrate the system into different design visions.<\/p>\n

    At the same time, we will continue to work on our presence in showrooms and in the places where kitchen projects take shape. Quooker is a product that is fully understood through direct experience: seeing it, trying it and understanding how it works changes the way it is perceived. Another central theme will naturally be sustainability, understood as an ongoing commitment that concerns the way we design, produce and support the product over time. We believe that design responsibility comes from the ability to create solutions that are efficient, reliable and built to last.<\/p>\n

    But perhaps our greatest ambition is to make Quooker an ever more natural part of Italian kitchens. When a new category becomes part of design culture, it means it is no longer perceived as something to be added, but as a possibility that naturally belongs to the way we imagine the space. This is the path we envisage: making Quooker part of the evolution of the contemporary kitchen, not only through the product, but through a new idea of the domestic experience, in which technology, design and quality of life find a natural balance.<\/p>\n

    It is 2036. If you had to imagine Quooker Italia ten years from now, what would you like to have changed in the way people experience water, the kitchen and technology at home?<\/h3>\n

    It is 2036. First of all, we would like the way we look at the most everyday elements of the home to have changed. It is often the simplest gestures that have the greatest potential for evolution, because they are part of our lives every day without attracting attention. In this sense, water is still an element with enormous room for transformation.<\/p>\n

    Today we consider it mainly a function; tomorrow we imagine it may be increasingly recognised as a component of residential design, capable of contributing to comfort, sustainability and the quality of the domestic experience. For Quooker, the future does not mean adding more and more functions, but continuing to close the gap between technology and everyday life. The real evolution will be creating systems so integrated into the way we live that they become a natural part of the design, just like a material, a light or a well-conceived architectural detail.<\/p>\n

    In ten years\u2019 time, we would like architects and interior designers to no longer regard water as a technical issue to be solved, but as part of contemporary kitchen design, and for the tap to be seen not merely as a functional component, but as a point where technology, design and human behaviour meet. And for Quooker, this means continuing to do what we have always done: observing what seems unchangeable and asking whether it could be rethought. Often, in fact, the future does not stem from something completely new, but from the ability to look with fresh eyes at what is already part of our lives.<\/p>\n

    When water becomes design<\/h2>\n

    Perhaps the point is no longer to ask how many functions a tap can have, but how far an everyday gesture can become part of the overall quality of a space.<\/p>\n

    The conversation with Paolo Magri leads precisely here: to a kitchen in which technology, design and sustainability do not act as separate elements, but as conditions for a more fluid, orderly and mindful experience. From this perspective, Quooker does not simply tell the story of a product\u2019s evolution, but of a different way of designing the relationship between water, time and living.<\/p>\n\n\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    Paolo Magri shares Quooker Italia\u2019s vision: boiling water, contemporary kitchens, sustainability, safety and dialogue with architects and interior designers.<\/p>\n","protected":false},"author":9,"featured_media":27062,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"sintesi_articolo":"","footnotes":""},"categories":[341,350,340],"tags":[507,503,504,502,501],"top_category":[],"class_list":["post-28665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-interviews","category-kitchen","tag-kitchen","tag-kitchen-design","tag-paolo-magri","tag-quooker","tag-quooker-gallery"],"acf":[],"yoast_head":"\nQuooker, Paolo Magri: \u201cDesigning Water Better Means Designing How We Live Better\u201d - Archi & Interiors<\/title>\n<meta name=\"description\" content=\"Paolo Magri discusses Quooker Italia: advanced taps, boiling water, sustainability, Quooker Gallery Milan and the evolving role of kitchen design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.archieinteriors.com\/en\/quooker-paolo-magri-interview\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quooker, Paolo Magri: \u201cDesigning Water Better Means Designing How We Live Better\u201d - 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