{"id":28882,"date":"2026-10-01T14:54:44","date_gmt":"2026-10-01T12:54:44","guid":{"rendered":"https:\/\/www.archieinteriors.com\/?p=28882"},"modified":"2026-10-01T15:53:31","modified_gmt":"2026-10-01T13:53:31","slug":"dali-e-la-moda-novacolor","status":"publish","type":"post","link":"https:\/\/www.archieinteriors.com\/en\/dali-e-la-moda-novacolor\/","title":{"rendered":"Dal\u00ed e la Moda: When Surface Brings the Arts into Dialogue"},"content":{"rendered":"<h3>Novacolor creates the surfaces for the \u201cDal\u00ed e la Moda\u201d exhibition at Palazzo Reale in Milan, contributing to the design of the exhibition spaces with decorative solutions and paints developed to enter into dialogue with artworks, light and architecture<\/h3>\n<p>Milan, 24 September 2026 \u2013 Art, fashion and visual culture come together in <strong>\u201cDal\u00ed e la Moda\u201d<\/strong> (Dal\u00ed and Fashion), the major exhibition hosted by <strong>Palazzo Reale in Milan from 24 September 2026 to 31 January 2027<\/strong>, timed to coincide with Milan Fashion Week.<\/p>\n<p>In this context, <strong>Novacolor contributes to the design of the spaces<\/strong> with a selection of surfaces and paints conceived to accompany the exhibition route and enhance the relationship between artworks, light and architecture.<\/p>\n<p><!-- FOTO ORIZZONTALE 1 - GRANDE --><\/p>\n<p style=\"margin: 30px 0;\"><img decoding=\"async\" style=\"display: block; width: 100%; height: auto; margin: 0;\" src=\"https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/18_Dali-e-la-moda_ph-Monkeys-Video-Lab-scaled.jpg\" alt=\"Salvador Dal\u00ed artwork on display at Palazzo Reale in Milan against a dark Novacolor backdrop\" \/><\/p>\n<p><!-- FOTO ORIZZONTALE 2 - GRANDE --><\/p>\n<p style=\"margin: 30px 0;\"><img decoding=\"async\" style=\"display: block; width: 100%; height: auto; margin: 0;\" src=\"https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/04_Palazzo-Reale-Dali_Ph.-Monkeys-Video-Lab-scaled.jpg\" alt=\"Garments on display at the Dal\u00ed e la Moda exhibition at Palazzo Reale in Milan with Novacolor surfaces\" \/><\/p>\n<p><!-- FOTO ORIZZONTALE 3 - GRANDE --><\/p>\n<p style=\"margin: 30px 0;\"><img decoding=\"async\" style=\"display: block; width: 100%; height: auto; margin: 0;\" src=\"https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/09_Palazzo-Reale-Dali_Ph.-Monkeys-Video-Lab-scaled.jpg\" alt=\"Exhibition route at Palazzo Reale in Milan with neutral Novacolor surfaces\" \/><\/p>\n<p>Promoted by the Comune di Milano \u2013 Cultura and organised by Palazzo Reale, MondoMostre and Civita Mostre e Musei, in collaboration with the <strong>Fundaci\u00f3 Gala-Salvador Dal\u00ed<\/strong>, the exhibition brings together <strong>more than 200 works<\/strong>, including paintings, drawings, garments, photographs, jewellery, film footage and documents from the most important international collections.<\/p>\n<p>Curated by <strong>Judith Clark<\/strong> \u2013 exhibition-maker, art director and Professor of Fashion and Museology at the University of the Arts London \u2013 the show connects the figure of Salvador Dal\u00ed with the world of fashion, exploring the cross-pollination between art, design, communication and visual culture.<\/p>\n<p>\u201cFor us, taking part in a project like \u2018Dal\u00ed e la Moda\u2019 means bringing the theme of surface into a broader cultural dialogue, where material, colour and architecture help to shape the visitor experience\u201d \u2013 <strong>Roberta Vecci<\/strong>, Group Business Lead &amp; Artistic Director for decorative surfaces and floorings, San Marco Group.<\/p>\n<p>Throughout the exhibition spaces, <strong>MATmotion Supreme<\/strong> was used in white and in a range of colours, helping to define uniform, controlled visual backdrops. The <strong>ultra-matt finish<\/strong> reduces reflections and accompanies visitors along the exhibition route.<\/p>\n<p>\u201cThe choice of MATmotion Supreme made it possible to create visual backdrops free from light interference, allowing a clearer reading of the works and installations,\u201d says curator Judith Clark.<\/p>\n<p><!-- SOLO LE TRE FOTO VERTICALI VENGONO AFFIANCATE --><\/p>\n<table style=\"width: 100%; table-layout: fixed; border-collapse: collapse; margin: 32px 0 40px;\" role=\"presentation\">\n<tbody>\n<tr>\n<td style=\"width: 33.33%; padding: 0 6px 0 0; vertical-align: top;\">\n<div style=\"width: 100%; aspect-ratio: 2\/3; overflow: hidden;\"><img decoding=\"async\" style=\"display: block; width: 100%; height: 100%; object-fit: cover; object-position: center; margin: 0;\" src=\"https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/c3353aad-cf13-4b0a-9b11-fc49b14e14f9-scaled.jpg\" alt=\"Visitors viewing the garments at the Dal\u00ed e la Moda exhibition in Milan, set against Novacolor surfaces\" \/><\/div>\n<\/td>\n<td style=\"width: 33.33%; padding: 0 3px; vertical-align: top;\">\n<div style=\"width: 100%; aspect-ratio: 2\/3; overflow: hidden;\"><img decoding=\"async\" style=\"display: block; width: 100%; height: 100%; object-fit: cover; object-position: center; margin: 0;\" src=\"https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/6bca0469-5852-44fa-8781-0d131fcf849f.jpg\" alt=\"Visitor looking at an artwork against a Novacolor backdrop at Palazzo Reale in Milan\" \/><\/div>\n<\/td>\n<td style=\"width: 33.33%; padding: 0 0 0 6px; vertical-align: top;\">\n<div style=\"width: 100%; aspect-ratio: 2\/3; overflow: hidden;\"><img decoding=\"async\" style=\"display: block; width: 100%; height: 100%; object-fit: cover; object-position: center; margin: 0;\" src=\"https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/Dali-e-la-moda_con-gente_ph.-Monkeys-Video-Lab_Numero-seriale-a-2-cifre_1-scaled.jpg\" alt=\"Dal\u00ed e la Moda exhibition at Palazzo Reale in Milan, garments displayed against a video backdrop with Novacolor surfaces\" \/><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>In the reception areas, by contrast, the finish takes on a more distinctive role. For the exhibition entrance, <strong>Marmorino KS<\/strong> was chosen: a lime-based mineral finish that introduces a textural, tactile dimension, helping to define the identity of the space from the very first encounter with the exhibition.<\/p>\n<p>Completing the scheme is a platform finished in <strong>Materia Viva Mosaico<\/strong>, a decorative finish that interprets the surface through a distinctive material composition. It is an element that brings a more expressive note to the project, connecting colour, texture and architecture.<\/p>\n<p><!-- FOTO ORIZZONTALE FINALE - GRANDE --><\/p>\n<p style=\"margin: 30px 0;\"><img decoding=\"async\" style=\"display: block; width: 100%; height: auto; margin: 0;\" src=\"https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/NOVACOLOR_DALI-E-LA-MODA-2026-scaled.jpg\" alt=\"Visitors viewing a Dal\u00ed artwork at the Dal\u00ed e la Moda exhibition in Milan with Novacolor surfaces\" \/><\/p>\n<p>The variety of solutions used reflects a design approach in which <strong>each finish responds to a specific need of the space<\/strong>: neutral when it must make room for the artwork, chromatic when it helps define the route, and more textured when it becomes part of the identity of the space.<\/p>\n<p>For Novacolor, this project is a concrete example of how surface design can engage with the world of art and exhibitions, helping to create environments that accompany and enhance the visitor experience.<\/p>\n<p>Novacolor\u2019s participation in \u201cDal\u00ed e la Moda\u201d therefore confirms the brand\u2019s commitment to <strong>promoting design culture<\/strong> through collaborations with internationally renowned institutions and exhibition venues, bringing its research into colour and finishes to settings where architecture, art and visual culture meet.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Novacolor creates the surfaces for the \u201cDal\u00ed e la Moda\u201d exhibition at Palazzo Reale in Milan, contributing to the design of the exhibition spaces with decorative solutions and paints developed to enter into dialogue with artworks, light and architecture Milan, 24 September 2026 \u2013 Art, fashion and visual culture come together in \u201cDal\u00ed e la&#8230;<\/p>\n","protected":false},"author":17,"featured_media":28859,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"sintesi_articolo":"","footnotes":""},"categories":[339],"tags":[],"top_category":[],"class_list":["post-28882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dal\u00ed e la Moda at Milan\u2019s Palazzo Reale: Novacolor Surfaces<\/title>\n<meta name=\"description\" content=\"Discover how Novacolor created the surfaces for Dal\u00ed e la Moda at Milan\u2019s Palazzo Reale, with MATmotion Supreme, Marmorino KS and Materia Viva Mosaico.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.archieinteriors.com\/en\/dali-e-la-moda-novacolor\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dal\u00ed e la Moda at Milan\u2019s Palazzo Reale: Novacolor Surfaces\" \/>\n<meta property=\"og:description\" content=\"Discover how Novacolor created the surfaces for Dal\u00ed e la Moda at Milan\u2019s Palazzo Reale, with MATmotion Supreme, Marmorino KS and Materia Viva Mosaico.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.archieinteriors.com\/en\/dali-e-la-moda-novacolor\/\" \/>\n<meta property=\"og:site_name\" content=\"Archi &amp; 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Da bambina immaginavo che da grande sarei diventata una designer o una professionista capace di lavorare in pi\u00f9 lingue. \u00c8 andata esattamente cos\u00ec, solo in una forma diversa da quella che immaginavo: oggi mi occupo di comunicazione e contenuti editoriali nel settore dell\u2019arredamento e del design, unendo creativit\u00e0, visione internazionale e competenze linguistiche. Viaggiando, ho capito che il design \u00e8 ovunque: negli spazi, negli oggetti, nei dettagli che raccontano identit\u00e0 e cultura. Per Archi&amp;Interiors.com scrivo di architettura, interni e tendenze, mentre nel mio lavoro quotidiano collaboro con un e-commerce di arredamento che dialoga con clienti da tutto il mondo.","url":"https:\/\/www.archieinteriors.com\/en\/author\/paola-selena-gutierrez\/"}]}},"_links":{"self":[{"href":"https:\/\/www.archieinteriors.com\/en\/wp-json\/wp\/v2\/posts\/28882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.archieinteriors.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.archieinteriors.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.archieinteriors.com\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.archieinteriors.com\/en\/wp-json\/wp\/v2\/comments?post=28882"}],"version-history":[{"count":1,"href":"https:\/\/www.archieinteriors.com\/en\/wp-json\/wp\/v2\/posts\/28882\/revisions"}],"predecessor-version":[{"id":28883,"href":"https:\/\/www.archieinteriors.com\/en\/wp-json\/wp\/v2\/posts\/28882\/revisions\/28883"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.archieinteriors.com\/en\/wp-json\/wp\/v2\/media\/28859"}],"wp:attachment":[{"href":"https:\/\/www.archieinteriors.com\/en\/wp-json\/wp\/v2\/media?parent=28882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.archieinteriors.com\/en\/wp-json\/wp\/v2\/categories?post=28882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.archieinteriors.com\/en\/wp-json\/wp\/v2\/tags?post=28882"},{"taxonomy":"top_category","embeddable":true,"href":"https:\/\/www.archieinteriors.com\/en\/wp-json\/wp\/v2\/top_category?post=28882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}