{"id":30807,"date":"2026-10-23T10:00:00","date_gmt":"2026-10-23T08:00:00","guid":{"rendered":"https:\/\/www.archieinteriors.com\/?p=30807"},"modified":"2026-10-23T14:23:12","modified_gmt":"2026-10-23T12:23:12","slug":"zamagna-italia-luca-zamagna-interview","status":"publish","type":"post","link":"https:\/\/www.archieinteriors.com\/en\/zamagna-italia-luca-zamagna-interview\/","title":{"rendered":"Changing the Outfit, Not the Person. Luca Zamagna, Zamagna Italia: \u201cContinuity Does Not Mean Always Doing the Same Things\u201d"},"content":{"rendered":"\n<style>.postid-28680 .elementor-element-5f8f389e,.postid-30807 .elementor-element-5f8f389e{background-position:center top!important}<\/style>\n\n\nSome companies change their skin in order to remain true to themselves. They change materials, languages, markets and even the way they imagine the home; yet they preserve a core of values that passes from one generation to the next, almost without needing to be stated.\n\nThis is the thread running through Archi&amp;Interiors\u2019 conversation with <strong>Luca Zamagna, CEO of Zamagna Italia<\/strong>, who leads the Cesena-based company together with his sister Susanna. The dialogue stems from the <a href=\"https:\/\/www.archieinteriors.com\/en\/brand\/zamagna\/\">collaboration between Zamagna Italia and Archi&amp;Interiors<\/a> and retraces the history of a brand founded in the 1960s by Ilario Zamagna and Maria Giulia Battistini, which has evolved from a mainly commercial business into a design-led company.\n\nAt its heart lies a pragmatic idea of design: <strong>never forcing anyone to choose between aesthetics and function<\/strong>. This is what the <em>Ship<\/em>, <em>Fusion<\/em> and <em>Diamond<\/em> tables express, together with the <em>Duke<\/em>, <em>Queen<\/em> and <em>Babylon<\/em> chairs, the <em>Carla<\/em> and <em>Mozart<\/em> sideboards, the <em>Matrix<\/em> bookcase and the <em>Onda<\/em> mirror: different pieces, held together by the same search for balance. The same balance also guided the <em>Temptation<\/em> Collection, born in 2021 from the meeting with Giacinto Muto, founder of MHC, who oversaw its design and art direction: dozens of moods, finishes and materials conceived so that everyone can recognise themselves in the setting they live in.\n\nWith Luca Zamagna, we talked about increasingly fluid homes, the journey from drawing to prototype, customisation as an outfit that changes a product\u2019s character but not its identity, the relationship with architects and interior designers, and the international visibility that came with the Salone del Mobile. We also touched on what is perhaps still the most delicate challenge for a family business: <strong>passing on its values while leaving those who come next the freedom to interpret them.<\/strong>\n<h2 style=\"margin-top: 2.5rem; margin-bottom: 1rem; font-size: 1.75rem; line-height: 1.3;\">Interview with Luca Zamagna, Zamagna Italia: family, Made in Italy and design<\/h2>\n<h3 style=\"margin-top: 2rem; margin-bottom: 0.75rem; font-size: 1.375rem; line-height: 1.4;\">Which values of the founding generation still guide the company?<\/h3>\n<p style=\"margin-top: 0; margin-bottom: 1.1em;\">There are principles that belong to Zamagna\u2019s history and that, despite spanning very different phases in the life of the company, have remained essentially unchanged. The first is a deeply family-based business culture, not only in terms of generational continuity but also in the way we understand relationships: personal responsibility, trust, honouring commitments and relationships built over time with our team, suppliers and customers. It is an approach we inherited from our father Ilario and our mother Giulia, and it remains a reference point in the way we work. The other element of continuity is Made in Italy, which for us has never simply been a matter of identity or a statement of principle. Rather, it is a concrete way of conceiving the product, through skills, suppliers, artisans and a manufacturing culture rooted in our country. Over time, the way Zamagna interprets the market and designs its collections has changed profoundly; this attention to origin, to quality and to the relationship with those who help create the product, however, has not. I believe this is the true legacy of the founding generation: not the preservation of an unchanging model, but <strong>the ability to evolve without losing one\u2019s points of reference<\/strong>.<\/p>\n<p style=\"margin-top: 0; margin-bottom: 1.1em;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-30794\" src=\"https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/sede-zamagna-italia-vista-aerea.jpg\" alt=\"Aerial view of the Zamagna Italia headquarters, furniture company based in Cesena\" width=\"2000\" height=\"1122\" srcset=\"https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/sede-zamagna-italia-vista-aerea.jpg 2000w, https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/sede-zamagna-italia-vista-aerea-300x168.jpg 300w, https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/sede-zamagna-italia-vista-aerea-1024x574.jpg 1024w, https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/sede-zamagna-italia-vista-aerea-768x431.jpg 768w, https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/sede-zamagna-italia-vista-aerea-1536x862.jpg 1536w, https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/sede-zamagna-italia-vista-aerea-535x300.jpg 535w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/p>\n\n<h3 style=\"margin-top: 2rem; margin-bottom: 0.75rem; font-size: 1.375rem; line-height: 1.4;\">What did you change with the second generation, and what did you protect?<\/h3>\n<p style=\"margin-top: 0; margin-bottom: 1.1em;\">The most important change was <strong>moving from a mainly commercial company to a design-led company<\/strong>. When my sister Susanna and I joined, we were young, and we felt that the classic product which had defined part of the company\u2019s earlier history no longer fully represented us. Gradually, the language, the materials and the very way of thinking about the product changed; alongside wood, metal, glass, ceramics and more contemporary solutions increasingly came into play. What we did not want to change was the bond with Made in Italy. In the past, it meant selecting and selling good Italian products; today, above all, it means <strong>thinking and designing the Made in Italy way<\/strong>, working with a supply chain of Italian suppliers and artisans. Continuity, therefore, does not lie in repeating what our parents did, but in carrying the same values into a different business model.<\/p>\n\n<h3 style=\"margin-top: 2rem; margin-bottom: 0.75rem; font-size: 1.375rem; line-height: 1.4;\">What does it mean to make design accessible without compromising on quality?<\/h3>\n<p style=\"margin-top: 0; margin-bottom: 1.1em;\">For me, it means above all <strong>never forcing the person choosing a product to decide between aesthetics and function<\/strong>. An object made for the home must be beautiful and have presence, but it must also work well every day. A table can have a very striking shape, yet it must be stable, practical and easy to use; a chair must be aesthetically interesting, but when you sit on it, it has to be comfortable.<\/p>\n<p style=\"margin-top: 0; margin-bottom: 1.1em;\">It is a balance we pursue from the very beginning of development. Aesthetics are often what sparks interest in a product, but then the design has to prove that it can truly live in the home. If making it functional means completely betraying the original idea, we would rather stop and rethink it. For us, beauty must never become an end in itself.<\/p>\n\n<h3 style=\"margin-top: 2rem; margin-bottom: 0.75rem; font-size: 1.375rem; line-height: 1.4;\">When did you start thinking in terms of rooms rather than individual products?<\/h3>\n<p style=\"margin-top: 0; margin-bottom: 1.1em;\">The decisive shift took shape around 2020. That period also gave us time to ask ourselves what the company\u2019s next step should be. Tables and seating remain a fundamental part of our identity, but we began to wonder what could live around those products and help create a more complete setting.<\/p>\n<p style=\"margin-top: 0; margin-bottom: 1.1em;\">This reflection also gave rise to the path that led to the <strong><em>Temptation<\/em> Collection<\/strong> and to a more decisive move into sideboards, bookcases, mirrors and coffee tables. We did not chase the idea of becoming a <em>total living<\/em> brand at all costs, since some areas, such as upholstered furniture, require production expertise that is very different from ours. Instead, we chose to broaden the range while remaining consistent with what we know how to do, giving designers and clients the chance to imagine no longer a single table or a single chair, but an entire room.<\/p>\n\n\n<figure id=\"attachment_30796\" aria-describedby=\"caption-attachment-30796\" style=\"width: 2000px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-30796 size-full\" src=\"https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/madia-zamagna-italia-inserti-specchio-specchiera-rotonda.jpg\" alt=\"Zamagna Italia anthracite sideboard with mirrored inserts and round mirror with concentric rings\" width=\"2000\" height=\"2000\" srcset=\"https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/madia-zamagna-italia-inserti-specchio-specchiera-rotonda.jpg 2000w, https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/madia-zamagna-italia-inserti-specchio-specchiera-rotonda-300x300.jpg 300w, https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/madia-zamagna-italia-inserti-specchio-specchiera-rotonda-1024x1024.jpg 1024w, https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/madia-zamagna-italia-inserti-specchio-specchiera-rotonda-150x150.jpg 150w, https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/madia-zamagna-italia-inserti-specchio-specchiera-rotonda-768x768.jpg 768w, https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/madia-zamagna-italia-inserti-specchio-specchiera-rotonda-1536x1536.jpg 1536w, https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/madia-zamagna-italia-inserti-specchio-specchiera-rotonda-260x260.jpg 260w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><figcaption id=\"caption-attachment-30796\" class=\"wp-caption-text\">CARLA sideboard with anthracite lacquered frame and doors featuring smoked mirrored-glass inserts. GIO\u2019 mirror in smoked glass with sandblasted details.<\/figcaption><\/figure>\n\n\n\n<h2 style=\"margin-top: 2.5rem; margin-bottom: 1rem; font-size: 1.75rem; line-height: 1.3;\">How a Zamagna Italia product comes to life<\/h2>\n<h3 style=\"margin-top: 2rem; margin-bottom: 0.75rem; font-size: 1.375rem; line-height: 1.4;\">Which new ways of living have the greatest impact on the way you design?<\/h3>\n<p style=\"margin-top: 0; margin-bottom: 1.1em;\">Without a doubt, <strong>the gradual disappearance of rigid boundaries between rooms<\/strong>. Compared with the homes of the past, where the kitchen, dining room and living room had clearly defined functions and spaces, today we increasingly design for open-plan spaces, in which the same product has to work in different situations.<\/p>\n<p style=\"margin-top: 0; margin-bottom: 1.1em;\">Floor areas are also shrinking, especially for younger households. This calls for versatile tables and seating, products that work equally well in the kitchen and in the living area, and solutions that can be transformed or extended when needed. At the same time, we cannot forget that there are homes with generous spaces, where the table can once again become an important, almost architectural element. That is why our answer cannot be a single one: we have to design a range that can adapt to different ways of living without losing its identity.<\/p>\n\n\n<figure id=\"attachment_30798\" aria-describedby=\"caption-attachment-30798\" style=\"width: 2000px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-30798 size-full\" src=\"https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/zona-pranzo-zamagna-italia-open-space-tavolo-rotondo.jpg\" alt=\"Zamagna Italia dining area in an open plan space with kitchen: round table with sculptural base and beige armchairs\" width=\"2000\" height=\"1525\" srcset=\"https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/zona-pranzo-zamagna-italia-open-space-tavolo-rotondo.jpg 2000w, https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/zona-pranzo-zamagna-italia-open-space-tavolo-rotondo-300x229.jpg 300w, https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/zona-pranzo-zamagna-italia-open-space-tavolo-rotondo-1024x781.jpg 1024w, https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/zona-pranzo-zamagna-italia-open-space-tavolo-rotondo-768x586.jpg 768w, https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/zona-pranzo-zamagna-italia-open-space-tavolo-rotondo-1536x1171.jpg 1536w, https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/zona-pranzo-zamagna-italia-open-space-tavolo-rotondo-393x300.jpg 393w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><figcaption id=\"caption-attachment-30798\" class=\"wp-caption-text\">Open-plan interior with FUSION table, bronze metal base and dark oak veneer top. QUEEN chairs with bronze frames and genuine leather upholstery.<\/figcaption><\/figure>\n\n\n\n<h3 style=\"margin-top: 2rem; margin-bottom: 0.75rem; font-size: 1.375rem; line-height: 1.4;\">Where does a new product begin?<\/h3>\n<p style=\"margin-top: 0; margin-bottom: 1.1em;\">Very often we start from something even more concrete: <strong>a need<\/strong>. We have a very wide network of clients and agents, and every day we receive feedback from the market. The need may arise for a table with specific features, for a different seat or for a type of product missing from the range. That input becomes the starting point, and from there we try to build the product according to our own taste.<\/p>\n<p style=\"margin-top: 0; margin-bottom: 1.1em;\">This does not mean simply carrying out what the market asks for. There are also products that stem from our own intuition, which we put forward to see whether the market is ready to embrace them. Our approach, however, remains very pragmatic: we do not want to impose a stylistic exercise. <strong>We prefer to listen first and then interpret.<\/strong> This is probably where, little by little, a Zamagna Italia style takes shape.<\/p>\n\n<h3 style=\"margin-top: 2rem; margin-bottom: 0.75rem; font-size: 1.375rem; line-height: 1.4;\">How important is the first draft of a design?<\/h3>\n<p style=\"margin-top: 0; margin-bottom: 1.1em;\">The first draft matters because it contains the product\u2019s identity, the very thing that convinced us to develop it. After that, however, the real work begins. From the drawing we move on to technical development and then to the first prototype, and that is where a shape imagined on paper has to prove that it can become a real object.<\/p>\n<p style=\"margin-top: 0; margin-bottom: 1.1em;\">We always try to stay as faithful as possible to the initial intuition, but <strong>the design has to pass the test of use, structure and production<\/strong>. If a chair is beautiful but not comfortable, or a table has the right proportions but is not stable, the drawing alone is not enough. We step in, make changes and test again. If the adjustments allow us to preserve the original idea, the project moves forward. If, on the other hand, we would have to distort the product completely to make it work, we may well abandon it.<\/p>\n\n<h3 style=\"margin-top: 2rem; margin-bottom: 0.75rem; font-size: 1.375rem; line-height: 1.4;\">When is a product truly ready to join the collection?<\/h3>\n<p style=\"margin-top: 0; margin-bottom: 1.1em;\"><strong>The decisive moment is undoubtedly the arrival of the first prototype.<\/strong> It is the point at which everything we have discussed and drawn becomes physical, and there are no more shortcuts. It is the moment when we have to check aesthetics, proportions, stability, safety, comfort and functionality.<\/p>\n<p style=\"margin-top: 0; margin-bottom: 1.1em;\">From there, especially for a table, a second level of development begins. The same design can have glass or glass-ceramic tops, be fixed or extendable, and come in different shapes and sizes. Moreover, not every material can necessarily be used in every configuration: each variant, in fact, has to be checked from a technical and functional point of view. Only when this consistency has been achieved can we truly speak of a product ready for the collection.<\/p>\n\n<h3 style=\"margin-top: 2rem; margin-bottom: 0.75rem; font-size: 1.375rem; line-height: 1.4;\">How do you manage the freedom of variants without losing identity?<\/h3>\n<p style=\"margin-top: 0; margin-bottom: 1.1em;\"><strong>Customisation should be able to change a product\u2019s character, not its identity.<\/strong> I like to think of what happens with a person who can wear an evening outfit, a work suit or something sporty, yet always remains the same person. A similar principle applies to our products.<\/p>\n<p style=\"margin-top: 0; margin-bottom: 1.1em;\">Through materials, colours and finishes, a table can become more elegant, more contemporary, more understated or more refined; what does not change is its architecture, the signature that makes it recognisable. Furthermore, this freedom is not indiscriminate: we offer a very wide range of samples, but it is made up of solutions that we have tested and know we can guarantee. Over time, the goal is precisely for this consistency to make a Zamagna style ever more immediately recognisable.<\/p>\n\n<h2 style=\"margin-top: 2.5rem; margin-bottom: 1rem; font-size: 1.75rem; line-height: 1.3;\">The dialogue with architects and designers<\/h2>\n<h3 style=\"margin-top: 2rem; margin-bottom: 0.75rem; font-size: 1.375rem; line-height: 1.4;\">What role do architects and interior designers play in Zamagna Italia\u2019s journey today?<\/h3>\n<p style=\"margin-top: 0; margin-bottom: 1.1em;\">It is a channel that is becoming increasingly important for us, and one in which we want to invest. Our task, however, is not to take the architect\u2019s place or interfere with their project. <strong>Rather, we need to put them in a position to work well with our products.<\/strong><\/p>\n<p style=\"margin-top: 0; margin-bottom: 1.1em;\">This is why tools such as 3D models, room-set images, information on finishes and the ability to configure the product become essential. A designer needs to understand quickly how a table will look with a particular top, or a chair with a specific upholstery, and to place them within their own project. Naturally, the design has to win them over, but today that is not enough: if you do not also offer precise, fast tools to work with, you are unlikely to become a stable part of their design process.<\/p>\n\n\n<figure id=\"attachment_30938\" aria-describedby=\"caption-attachment-30938\" style=\"width: 2560px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-30938 size-full\" src=\"https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/TavoloDiegoSediaTerryAlegnoMadiaCarla_Temptation-1-scaled.jpg\" alt=\"Zamagna Italia dining area with a smoked-glass table, green chairs, mirrored sideboard and round mirror\" width=\"2560\" height=\"1792\" srcset=\"https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/TavoloDiegoSediaTerryAlegnoMadiaCarla_Temptation-1-scaled.jpg 2560w, https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/TavoloDiegoSediaTerryAlegnoMadiaCarla_Temptation-1-300x210.jpg 300w, https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/TavoloDiegoSediaTerryAlegnoMadiaCarla_Temptation-1-1024x717.jpg 1024w, https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/TavoloDiegoSediaTerryAlegnoMadiaCarla_Temptation-1-768x538.jpg 768w, https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/TavoloDiegoSediaTerryAlegnoMadiaCarla_Temptation-1-1536x1075.jpg 1536w, https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/TavoloDiegoSediaTerryAlegnoMadiaCarla_Temptation-1-2048x1434.jpg 2048w, https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/TavoloDiegoSediaTerryAlegnoMadiaCarla_Temptation-1-429x300.jpg 429w, https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/TavoloDiegoSediaTerryAlegnoMadiaCarla_Temptation-1-1200x840.jpg 1200w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><figcaption id=\"caption-attachment-30938\" class=\"wp-caption-text\">Living area with DIEGO table, brushed-bronze painted metal base and barrel-shaped clear polished glass top. LISA chair in solid ash with fabric upholstery. CARLA sideboard with brushed-bronze painted details. PIERO mirror in bronze with sandblasted inserts.<\/figcaption><\/figure>\n\n\n\n<h3 style=\"margin-top: 2rem; margin-bottom: 0.75rem; font-size: 1.375rem; line-height: 1.4;\">What are the most interesting requests from design studios?<\/h3>\n<p style=\"margin-top: 0; margin-bottom: 1.1em;\">What we notice most is the demand to get to know and visualise the product in great depth. Studios ask us for 3D models, room-set images, and material and finish variants, because they need to place the object within a space they have already imagined and show it to the end client before it even physically exists in that setting.<\/p>\n<p style=\"margin-top: 0; margin-bottom: 1.1em;\">The breadth of our range and the ability to configure many products therefore become particularly useful. Rather than developing a completely bespoke object each time, we can offer professionals <strong>a kind of design vocabulary<\/strong>: sizes, materials, colours and configurations through which they can find the solution most consistent with their project.<\/p>\n\n<h3 style=\"margin-top: 2rem; margin-bottom: 0.75rem; font-size: 1.375rem; line-height: 1.4;\">At what stage is it most useful to enter the design process?<\/h3>\n<p style=\"margin-top: 0; margin-bottom: 1.1em;\">In our case, mainly in the second phase. We are not a design studio, and we do not want to overlap with the architect\u2019s work. The professional establishes the language of the interior, the proportions, the circulation and the relationships between spaces; we, for our part, need to be very effective when they have to identify the elements to include in that project.<\/p>\n<p style=\"margin-top: 0; margin-bottom: 1.1em;\">That is where we can offer products, variants, digital tools and technical information. The dialogue often also goes through our retailers and showrooms, which become a meeting point between designer, product and end client. It is a form of collaboration in which <strong>the roles remain very clear<\/strong>, and I believe that is precisely what makes it effective.<\/p>\n\n<h2 style=\"margin-top: 2.5rem; margin-bottom: 1rem; font-size: 1.75rem; line-height: 1.3;\"><em>Temptation<\/em> and the international outlook<\/h2>\n<h3 style=\"margin-top: 2rem; margin-bottom: 0.75rem; font-size: 1.375rem; line-height: 1.4;\">How did the <em>Temptation<\/em> Collection come about?<\/h3>\n<p style=\"margin-top: 0; margin-bottom: 1.1em;\">The <em>Temptation<\/em> Collection, launched in 2021, marked a real break with the past. We wanted to raise the brand\u2019s positioning and give the range a more complete and assertive language. Together with Giacinto Muto, we built a collection that was no longer limited to tables and seating, but introduced sideboards, mirrors and other elements capable of telling the story of a whole room.<\/p>\n<p style=\"margin-top: 0; margin-bottom: 1.1em;\">At first, this leap was almost destabilising. Temptation was so different from what had come before that for a while it seemed to live alongside Zamagna Italia rather than within it. Over time, however, we realised that <strong>it was precisely that discontinuity that had shown us the way<\/strong>. It helped change the way we are perceived, raised the overall quality of the brand\u2019s image and also gave us greater confidence on international stages such as the Salone del Mobile in Milan.<\/p>\n\n<h3 style=\"margin-top: 2rem; margin-bottom: 0.75rem; font-size: 1.375rem; line-height: 1.4;\">How do you translate an individual identity into a coherent room?<\/h3>\n<p style=\"margin-top: 0; margin-bottom: 1.1em;\">Coherence stems first and foremost from the design. Materials and finishes can profoundly transform the way a product is perceived, but underneath there must be a recognisable identity. It is the same principle we apply to customisation: as we said, <strong>we do not change the person, we change the outfit<\/strong>.<\/p>\n<p style=\"margin-top: 0; margin-bottom: 1.1em;\">With <em>Temptation<\/em>, this approach extends to the whole room. It does not simply mean choosing a colour or combining finishes that happen to be on trend; it means getting the table, seating, sideboard, mirror and accessories to speak to one another through the same sensibility. The mood becomes interesting when it tells the story of the people who live in that space, while still maintaining discipline in the proportions, materials and language of the different elements. It is this coherence that prevents customisation from becoming mere decoration.<\/p>\n\n\n<figure id=\"attachment_30802\" aria-describedby=\"caption-attachment-30802\" style=\"width: 2000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-30802 size-full\" src=\"https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/ambiente-pranzo-zamagna-italia-tavolo-effetto-onice.jpg\" alt=\"Zamagna Italia dining room with onyx effect table on bronze bases, brown chairs, sideboard and round mirror\" width=\"2000\" height=\"1278\" srcset=\"https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/ambiente-pranzo-zamagna-italia-tavolo-effetto-onice.jpg 2000w, https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/ambiente-pranzo-zamagna-italia-tavolo-effetto-onice-300x192.jpg 300w, https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/ambiente-pranzo-zamagna-italia-tavolo-effetto-onice-1024x654.jpg 1024w, https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/ambiente-pranzo-zamagna-italia-tavolo-effetto-onice-768x491.jpg 768w, https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/ambiente-pranzo-zamagna-italia-tavolo-effetto-onice-1536x982.jpg 1536w, https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/ambiente-pranzo-zamagna-italia-tavolo-effetto-onice-469x300.jpg 469w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><figcaption id=\"caption-attachment-30802\" class=\"wp-caption-text\">Living area with OTELLO table, bronze metal base and barrel-shaped polished amber onyx glass-ceramic top. VIOLETTA chairs with bronze frames and Hollywood velvet upholstery. ONDA sideboard with dove-grey lacquered frame and bronze mirrored cast-glass doors. ONDA mirror in bronze.<\/figcaption><\/figure>\n\n\n\n<h3 style=\"margin-top: 2rem; margin-bottom: 0.75rem; font-size: 1.375rem; line-height: 1.4;\">How is Zamagna Italia recognised abroad?<\/h3>\n<p style=\"margin-top: 0; margin-bottom: 1.1em;\">It is hard to say in absolute terms what an international client perceives, because markets are very different. What we are seeing, however, is growing recognition of Zamagna Italia as a company with a significant history, a design culture and, above all, great depth of range.<\/p>\n<p style=\"margin-top: 0; margin-bottom: 1.1em;\">Our presence in Milan has given us an international visibility that would be much harder to achieve simply by building a sales network country by country. For us, the Salone has paid off not only in terms of sales, but also in terms of image and positioning. We are developing more and more relationships with international clients, and I believe that the combination of <strong>history, design, Made in Italy, customisation options and breadth of range<\/strong> is one of our most interesting qualities outside Italy too.<\/p>\n\n<h2 style=\"margin-top: 2.5rem; margin-bottom: 1rem; font-size: 1.75rem; line-height: 1.3;\">Icons and outlook<\/h2>\n<h3 style=\"margin-top: 2rem; margin-bottom: 0.75rem; font-size: 1.375rem; line-height: 1.4;\">What is Zamagna Italia\u2019s most iconic design?<\/h3>\n<p style=\"margin-top: 0; margin-bottom: 1.1em;\">If I had to name one, I would choose the <strong><em>Ship<\/em> table<\/strong>. It is a table we developed several years ago, and over time we have managed to interpret it in a great many configurations: different shapes, fixed and extendable versions, various sizes and finishes. It is probably one of our most versatile and iconic products.<\/p>\n<p style=\"margin-top: 0; margin-bottom: 1.1em;\">What is interesting is that, despite all these transformations, it remains recognisable. This reflects our way of working well: we start from a strong signature, let it evolve by listening to the needs of the market and broaden its possible uses without losing the original identity. For me, <strong>a product stands the test of time precisely when it manages to change along with homes and people, while always remaining itself<\/strong>.<\/p>\n\n<h3 style=\"margin-top: 2rem; margin-bottom: 0.75rem; font-size: 1.375rem; line-height: 1.4;\">Is there a product that architects and designers particularly love?<\/h3>\n<p style=\"margin-top: 0; margin-bottom: 1.1em;\">We do not have a ranking that would allow us to say which product architects prefer above all others. However, if I had to point to a design that clearly represents what we try to offer them, I would mention the <strong>Vortex Tables<\/strong> range: <em>Ship<\/em>, <em>Twist<\/em> and <em>Fusion<\/em>.<\/p>\n<p style=\"margin-top: 0; margin-bottom: 1.1em;\">These are tables in which the aesthetic signature is very evident, yet never separate from function. The movement, too, and the way the product is used must be harmonious; <strong>the technology must meet a need without taking centre stage at the expense of elegance<\/strong>. For a designer, this balance is important, because it allows the table to have character and presence in the space while, at the same time, meeting the practical needs of the home. Added to this is the possibility of working with materials and finishes, which makes it easier to fit the table into very different contexts.<\/p>\n\n\n<figure id=\"attachment_30940\" aria-describedby=\"caption-attachment-30940\" style=\"width: 2560px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-30940 size-full\" src=\"https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/ship-aperto-scaled.jpg\" alt=\"Zamagna Italia SHIP VORTEX barrel-shaped table with bronze base and Calacatta Noble glass-ceramic top\" width=\"2560\" height=\"1527\" srcset=\"https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/ship-aperto-scaled.jpg 2560w, https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/ship-aperto-300x179.jpg 300w, https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/ship-aperto-1024x611.jpg 1024w, https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/ship-aperto-768x458.jpg 768w, https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/ship-aperto-1536x916.jpg 1536w, https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/ship-aperto-2048x1222.jpg 2048w, https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/ship-aperto-503x300.jpg 503w, https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/ship-aperto-1200x716.jpg 1200w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><figcaption id=\"caption-attachment-30940\" class=\"wp-caption-text\">SHIP VORTEX barrel-shaped table with bronze metal base and Calacatta Noble glass-ceramic top.<\/figcaption><\/figure>\n\n\n\n<h3 style=\"margin-top: 2rem; margin-bottom: 0.75rem; font-size: 1.375rem; line-height: 1.4;\">It is 2036. How do you imagine Zamagna Italia?<\/h3>\n<p style=\"margin-top: 0; margin-bottom: 1.1em;\">Ten years from now, I would like there to be no need to explain what the Zamagna style is. I would like people to look at a product and immediately recognise our way of interpreting the home. It is a journey that takes time; today we know that we have taken a few steps, but we also know that we have not arrived yet.<\/p>\n<p style=\"margin-top: 0; margin-bottom: 1.1em;\"><strong>I do not believe in innovation pursued merely to prove that you are innovative.<\/strong> Our job is to observe how the market and the way we live are changing, and to interpret them through a sensibility of our own. If we manage to consolidate this identity, then we will also be able to afford bolder experimentation.<\/p>\n<p style=\"margin-top: 0; margin-bottom: 1.1em;\">Then there is another issue that matters a great deal to a family business: the handover between generations. We joined young and brought into the company a vision different from that of our parents. I would like this to happen again in the future, with a new generation able first to train and gain experience of its own and then, if it so wishes, to bring a fresh perspective to Zamagna Italia.<\/p>\n<p style=\"margin-top: 0; margin-bottom: 1.1em;\">As we said, <strong>continuity does not mean always doing the same things<\/strong>; it means being able to pass on values while leaving those who come next the freedom to interpret them in their own time, with their own taste and their own ideas.<\/p>\n\n\n<figure id=\"attachment_30804\" aria-describedby=\"caption-attachment-30804\" style=\"width: 2000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-30804 size-full\" src=\"https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/zona-pranzo-zamagna-italia-tavolo-base-x.jpg\" alt=\"Zamagna Italia living area with SHIP table on titanium base, LISA leather armchairs, MOZART mirrored sideboard and RAINBOW smoked glass mirror\" width=\"2000\" height=\"1280\" srcset=\"https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/zona-pranzo-zamagna-italia-tavolo-base-x.jpg 2000w, https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/zona-pranzo-zamagna-italia-tavolo-base-x-300x192.jpg 300w, https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/zona-pranzo-zamagna-italia-tavolo-base-x-1024x655.jpg 1024w, https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/zona-pranzo-zamagna-italia-tavolo-base-x-768x492.jpg 768w, https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/zona-pranzo-zamagna-italia-tavolo-base-x-1536x983.jpg 1536w, https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/zona-pranzo-zamagna-italia-tavolo-base-x-469x300.jpg 469w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><figcaption id=\"caption-attachment-30804\" class=\"wp-caption-text\">Living area with SHIP table, titanium painted metal base and rectangular matt veined Calacatta Oro glass-ceramic top. LISA armchairs in titanium painted metal with genuine leather upholstery. MOZART sideboard with anthracite lacquered frame and doors featuring smoked bevelled mirrored and sandblasted glass inserts. RAINBOW mirror in smoked cast glass.<\/figcaption><\/figure>\n\n\n\n<h2 style=\"margin-top: 2.5rem; margin-bottom: 1rem; font-size: 1.75rem; line-height: 1.3;\">A style that needs no explanation<\/h2>\nOur conversation with Luca Zamagna leaves behind an idea that is both simple and ambitious: reaching the point where a company\u2019s style no longer needs to be explained. Not through a dramatic gesture, but through an accumulation of consistency: <strong>a strong signature, listened to and allowed to evolve over time<\/strong>.\n\nIf you are planning a dining or living area, our selection of the <a href=\"https:\/\/www.archieinteriors.com\/en\/the-best-designer-table-brands-iconic-collections-and-internationally-renowned-companies\/\">best designer table brands<\/a> and our guide to the <a href=\"https:\/\/www.archieinteriors.com\/en\/best-modern-sideboard-brands-how-to-choose-the-ideal-sideboard-for-the-living-room\/\">best modern sideboard brands<\/a> will help you find your way among companies and collections, while the <a href=\"https:\/\/www.archieinteriors.com\/en\/furniture-trends-2027-salone-del-mobile-2026\/\">2027 furniture trends seen at the Salone del Mobile<\/a> reveal where the contemporary home is heading.","protected":false},"excerpt":{"rendered":"<p>Luca Zamagna, CEO of Zamagna Italia, discusses his family\u2019s legacy, Made in Italy as a method, the Temptation Collection and the Ship table, balancing customisation and identity.<\/p>\n","protected":false},"author":9,"featured_media":34721,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"sintesi_articolo":"","footnotes":""},"categories":[335,350],"tags":[516],"top_category":[],"class_list":["post-30807","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-furniture","category-interviews","tag-zamagna-italia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Luca Zamagna, Zamagna Italia: Family, Design and Made in Italy<\/title>\n<meta name=\"description\" content=\"Interview with Luca Zamagna, CEO of Zamagna Italia: family legacy, the Temptation Collection, the Ship table and the dialogue with architects and designers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.archieinteriors.com\/en\/zamagna-italia-luca-zamagna-interview\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Luca Zamagna, Zamagna Italia: Family, Design and Made in Italy\" \/>\n<meta property=\"og:description\" content=\"Interview with Luca Zamagna, CEO of Zamagna Italia: family legacy, the Temptation Collection, the Ship table and the dialogue with architects and designers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.archieinteriors.com\/en\/zamagna-italia-luca-zamagna-interview\/\" \/>\n<meta property=\"og:site_name\" content=\"Archi &amp; Interiors\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-23T08:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-23T12:23:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/luca-susanna-zamagna-zamagna-italia-preview.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sonia Carrera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/luca-susanna-zamagna-zamagna-italia-preview.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sonia Carrera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"20 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.archieinteriors.com\/en\/zamagna-italia-luca-zamagna-interview\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.archieinteriors.com\/en\/zamagna-italia-luca-zamagna-interview\/\"},\"author\":{\"name\":\"Sonia Carrera\",\"@id\":\"https:\/\/www.archieinteriors.com\/en\/#\/schema\/person\/a92792ac07e03e40570b4cf29aed1586\"},\"headline\":\"Changing the Outfit, Not the Person. Luca Zamagna, Zamagna Italia: \u201cContinuity Does Not Mean Always Doing the Same Things\u201d\",\"datePublished\":\"2026-10-23T08:00:00+00:00\",\"dateModified\":\"2026-10-23T12:23:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.archieinteriors.com\/en\/zamagna-italia-luca-zamagna-interview\/\"},\"wordCount\":3485,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.archieinteriors.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.archieinteriors.com\/en\/zamagna-italia-luca-zamagna-interview\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/luca-zamagna-susanna-zamagna-zamagna-italia-landscape.jpg\",\"keywords\":[\"Zamagna Italia\"],\"articleSection\":[\"Furniture\",\"Interviews\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.archieinteriors.com\/en\/zamagna-italia-luca-zamagna-interview\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.archieinteriors.com\/en\/zamagna-italia-luca-zamagna-interview\/\",\"url\":\"https:\/\/www.archieinteriors.com\/en\/zamagna-italia-luca-zamagna-interview\/\",\"name\":\"Luca Zamagna, Zamagna Italia: Family, Design and Made in Italy\",\"isPartOf\":{\"@id\":\"https:\/\/www.archieinteriors.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.archieinteriors.com\/en\/zamagna-italia-luca-zamagna-interview\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.archieinteriors.com\/en\/zamagna-italia-luca-zamagna-interview\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/luca-zamagna-susanna-zamagna-zamagna-italia-landscape.jpg\",\"datePublished\":\"2026-10-23T08:00:00+00:00\",\"dateModified\":\"2026-10-23T12:23:12+00:00\",\"description\":\"Interview with Luca Zamagna, CEO of Zamagna Italia: family legacy, the Temptation Collection, the Ship table and the dialogue with architects and designers.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.archieinteriors.com\/en\/zamagna-italia-luca-zamagna-interview\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.archieinteriors.com\/en\/zamagna-italia-luca-zamagna-interview\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.archieinteriors.com\/en\/zamagna-italia-luca-zamagna-interview\/#primaryimage\",\"url\":\"https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/luca-zamagna-susanna-zamagna-zamagna-italia-landscape.jpg\",\"contentUrl\":\"https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/luca-zamagna-susanna-zamagna-zamagna-italia-landscape.jpg\",\"width\":2400,\"height\":1600,\"caption\":\"Luca Zamagna, CEO of Zamagna Italia, with his sister Susanna Zamagna\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.archieinteriors.com\/en\/zamagna-italia-luca-zamagna-interview\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.archieinteriors.com\/en\/home-nuova\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Changing the Outfit, Not the Person. Luca Zamagna, Zamagna Italia: \u201cContinuity Does Not Mean Always Doing the Same Things\u201d\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.archieinteriors.com\/en\/#website\",\"url\":\"https:\/\/www.archieinteriors.com\/en\/\",\"name\":\"Archi & Interiors\",\"description\":\"Archi &amp; Interiors Magazine\",\"publisher\":{\"@id\":\"https:\/\/www.archieinteriors.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.archieinteriors.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.archieinteriors.com\/en\/#organization\",\"name\":\"Archi & Interiors\",\"url\":\"https:\/\/www.archieinteriors.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.archieinteriors.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2024\/07\/cropped-customcolor_logo_customcolor_background.png\",\"contentUrl\":\"https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2024\/07\/cropped-customcolor_logo_customcolor_background.png\",\"width\":937,\"height\":550,\"caption\":\"Archi & Interiors\"},\"image\":{\"@id\":\"https:\/\/www.archieinteriors.com\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.archieinteriors.com\/en\/#\/schema\/person\/a92792ac07e03e40570b4cf29aed1586\",\"name\":\"Sonia Carrera\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.archieinteriors.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f68db9f159d71f92d2228a4caf0868310f75d6a2dba1645036b6fa17086e0039?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f68db9f159d71f92d2228a4caf0868310f75d6a2dba1645036b6fa17086e0039?s=96&d=mm&r=g\",\"caption\":\"Sonia Carrera\"},\"description\":\"Editrice e direttrice editoriale di Archi&amp;Interiors. Da anni lavoro nel mondo dell\u2019editoria digitale e della comunicazione, con una specializzazione nei settori dell\u2019architettura, dell\u2019interior e del design. Mi occupo di strategia editoriale, SEO e sviluppo di contenuti, collaborando con aziende, progettisti e professionisti del settore. Con Archi&amp;Interiors racconto progetti, luoghi, tendenze e protagonisti del panorama contemporaneo, con uno sguardo attento ai nuovi modi di abitare e all\u2019evoluzione della cultura del progetto.\",\"url\":\"https:\/\/www.archieinteriors.com\/en\/author\/sonia-carrera\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Luca Zamagna, Zamagna Italia: Family, Design and Made in Italy","description":"Interview with Luca Zamagna, CEO of Zamagna Italia: family legacy, the Temptation Collection, the Ship table and the dialogue with architects and designers.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.archieinteriors.com\/en\/zamagna-italia-luca-zamagna-interview\/","og_locale":"en_US","og_type":"article","og_title":"Luca Zamagna, Zamagna Italia: Family, Design and Made in Italy","og_description":"Interview with Luca Zamagna, CEO of Zamagna Italia: family legacy, the Temptation Collection, the Ship table and the dialogue with architects and designers.","og_url":"https:\/\/www.archieinteriors.com\/en\/zamagna-italia-luca-zamagna-interview\/","og_site_name":"Archi &amp; Interiors","article_published_time":"2026-10-23T08:00:00+00:00","article_modified_time":"2026-10-23T12:23:12+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/luca-susanna-zamagna-zamagna-italia-preview.jpg","type":"image\/jpeg"}],"author":"Sonia Carrera","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/luca-susanna-zamagna-zamagna-italia-preview.jpg","twitter_misc":{"Written by":"Sonia Carrera","Est. reading time":"20 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.archieinteriors.com\/en\/zamagna-italia-luca-zamagna-interview\/#article","isPartOf":{"@id":"https:\/\/www.archieinteriors.com\/en\/zamagna-italia-luca-zamagna-interview\/"},"author":{"name":"Sonia Carrera","@id":"https:\/\/www.archieinteriors.com\/en\/#\/schema\/person\/a92792ac07e03e40570b4cf29aed1586"},"headline":"Changing the Outfit, Not the Person. Luca Zamagna, Zamagna Italia: \u201cContinuity Does Not Mean Always Doing the Same Things\u201d","datePublished":"2026-10-23T08:00:00+00:00","dateModified":"2026-10-23T12:23:12+00:00","mainEntityOfPage":{"@id":"https:\/\/www.archieinteriors.com\/en\/zamagna-italia-luca-zamagna-interview\/"},"wordCount":3485,"commentCount":0,"publisher":{"@id":"https:\/\/www.archieinteriors.com\/en\/#organization"},"image":{"@id":"https:\/\/www.archieinteriors.com\/en\/zamagna-italia-luca-zamagna-interview\/#primaryimage"},"thumbnailUrl":"https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/luca-zamagna-susanna-zamagna-zamagna-italia-landscape.jpg","keywords":["Zamagna Italia"],"articleSection":["Furniture","Interviews"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.archieinteriors.com\/en\/zamagna-italia-luca-zamagna-interview\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.archieinteriors.com\/en\/zamagna-italia-luca-zamagna-interview\/","url":"https:\/\/www.archieinteriors.com\/en\/zamagna-italia-luca-zamagna-interview\/","name":"Luca Zamagna, Zamagna Italia: Family, Design and Made in Italy","isPartOf":{"@id":"https:\/\/www.archieinteriors.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.archieinteriors.com\/en\/zamagna-italia-luca-zamagna-interview\/#primaryimage"},"image":{"@id":"https:\/\/www.archieinteriors.com\/en\/zamagna-italia-luca-zamagna-interview\/#primaryimage"},"thumbnailUrl":"https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/luca-zamagna-susanna-zamagna-zamagna-italia-landscape.jpg","datePublished":"2026-10-23T08:00:00+00:00","dateModified":"2026-10-23T12:23:12+00:00","description":"Interview with Luca Zamagna, CEO of Zamagna Italia: family legacy, the Temptation Collection, the Ship table and the dialogue with architects and designers.","breadcrumb":{"@id":"https:\/\/www.archieinteriors.com\/en\/zamagna-italia-luca-zamagna-interview\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.archieinteriors.com\/en\/zamagna-italia-luca-zamagna-interview\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.archieinteriors.com\/en\/zamagna-italia-luca-zamagna-interview\/#primaryimage","url":"https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/luca-zamagna-susanna-zamagna-zamagna-italia-landscape.jpg","contentUrl":"https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2026\/10\/luca-zamagna-susanna-zamagna-zamagna-italia-landscape.jpg","width":2400,"height":1600,"caption":"Luca Zamagna, CEO of Zamagna Italia, with his sister Susanna Zamagna"},{"@type":"BreadcrumbList","@id":"https:\/\/www.archieinteriors.com\/en\/zamagna-italia-luca-zamagna-interview\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.archieinteriors.com\/en\/home-nuova\/"},{"@type":"ListItem","position":2,"name":"Changing the Outfit, Not the Person. Luca Zamagna, Zamagna Italia: \u201cContinuity Does Not Mean Always Doing the Same Things\u201d"}]},{"@type":"WebSite","@id":"https:\/\/www.archieinteriors.com\/en\/#website","url":"https:\/\/www.archieinteriors.com\/en\/","name":"Archi & Interiors","description":"Archi &amp; Interiors Magazine","publisher":{"@id":"https:\/\/www.archieinteriors.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.archieinteriors.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.archieinteriors.com\/en\/#organization","name":"Archi & Interiors","url":"https:\/\/www.archieinteriors.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.archieinteriors.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2024\/07\/cropped-customcolor_logo_customcolor_background.png","contentUrl":"https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2024\/07\/cropped-customcolor_logo_customcolor_background.png","width":937,"height":550,"caption":"Archi & Interiors"},"image":{"@id":"https:\/\/www.archieinteriors.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.archieinteriors.com\/en\/#\/schema\/person\/a92792ac07e03e40570b4cf29aed1586","name":"Sonia Carrera","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.archieinteriors.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f68db9f159d71f92d2228a4caf0868310f75d6a2dba1645036b6fa17086e0039?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f68db9f159d71f92d2228a4caf0868310f75d6a2dba1645036b6fa17086e0039?s=96&d=mm&r=g","caption":"Sonia Carrera"},"description":"Editrice e direttrice editoriale di Archi&amp;Interiors. Da anni lavoro nel mondo dell\u2019editoria digitale e della comunicazione, con una specializzazione nei settori dell\u2019architettura, dell\u2019interior e del design. Mi occupo di strategia editoriale, SEO e sviluppo di contenuti, collaborando con aziende, progettisti e professionisti del settore. Con Archi&amp;Interiors racconto progetti, luoghi, tendenze e protagonisti del panorama contemporaneo, con uno sguardo attento ai nuovi modi di abitare e all\u2019evoluzione della cultura del progetto.","url":"https:\/\/www.archieinteriors.com\/en\/author\/sonia-carrera\/"}]}},"_links":{"self":[{"href":"https:\/\/www.archieinteriors.com\/en\/wp-json\/wp\/v2\/posts\/30807","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.archieinteriors.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.archieinteriors.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.archieinteriors.com\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.archieinteriors.com\/en\/wp-json\/wp\/v2\/comments?post=30807"}],"version-history":[{"count":5,"href":"https:\/\/www.archieinteriors.com\/en\/wp-json\/wp\/v2\/posts\/30807\/revisions"}],"predecessor-version":[{"id":34714,"href":"https:\/\/www.archieinteriors.com\/en\/wp-json\/wp\/v2\/posts\/30807\/revisions\/34714"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.archieinteriors.com\/en\/wp-json\/wp\/v2\/media\/34721"}],"wp:attachment":[{"href":"https:\/\/www.archieinteriors.com\/en\/wp-json\/wp\/v2\/media?parent=30807"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.archieinteriors.com\/en\/wp-json\/wp\/v2\/categories?post=30807"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.archieinteriors.com\/en\/wp-json\/wp\/v2\/tags?post=30807"},{"taxonomy":"top_category","embeddable":true,"href":"https:\/\/www.archieinteriors.com\/en\/wp-json\/wp\/v2\/top_category?post=30807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}