{"id":15742,"date":"2025-08-22T17:52:19","date_gmt":"2025-08-22T15:52:19","guid":{"rendered":"https:\/\/www.archieinteriors.com\/brands\/soft-focus\/"},"modified":"2026-03-06T15:08:34","modified_gmt":"2026-03-06T14:08:34","slug":"soft-focus","status":"publish","type":"wpbdp_listing","link":"https:\/\/www.archieinteriors.com\/en\/brand\/soft-focus\/","title":{"rendered":"Flou"},"content":{"rendered":" \n <p> <strong> Flou <\/strong> was born in 1978 with a clear mission: to revolutionize the culture of sleeping. The intuition of Rosario Messina and the talent of Vico Magistretti give life to the <strong> Nathalie bed <\/strong>, the first padded and removable cover model, which immediately becomes an icon of international design. <br \/> Since then, the <strong> Flou brand <\/strong> has become established as a leader in the sector of <strong> designer beds <\/strong>, progressively expanding its offering to the point of proposing a 100% Made in Italy total living catalogue. <\/p> \n <p> Today it includes <strong> double beds, single beds and storage beds <\/strong> , <strong> sofa beds <\/strong> , <strong> mattresses <\/strong> , <strong> duvet covers and sheets <\/strong> , as well as <strong> armchairs <\/strong> , <strong> wardrobes <\/strong> , <strong> complements <\/strong> and solutions for <strong> the outdoors <\/strong>. <br \/> Flou production is entirely Italian and since 1998 it has belonged to the <strong> Messina family <\/strong>, who guides its development. The <strong> Flou mattresses <\/strong> are designed and manufactured in its own factories in Italy, confirming a controlled supply chain and standards of excellence <\/p> \n <p> The brand&#8217;s philosophy combines comfort, aesthetics and sustainability, with constant research into materials and coverings, including exclusive fabrics and the <strong> line of duvet covers <\/strong> and <strong> colored linens <\/strong>. <\/p> \n <p> Over the years, Flou has received important recognitions: in 2004 it obtained the <strong> ADI Compasso d&rsquo;Oro for Lifetime Achievement <\/strong>, while in 2020 the Nathalie textile bed received the <strong> ADI Compasso d&rsquo;Oro for Product Career <\/strong>, confirming its status as an icon of Italian design. <\/p> \n <h3> The iconic collections and products <\/h3> \n <p> The <strong> Flou Catalog <\/strong> offers more of 40 bed models, with fabric, leather, leather and wood coverings, available in double, queen-sized, single or transformable bed versions. <\/p> \n <p> Among the most popular products known: <\/p> \n <ul> \n <li> <strong> Nathalie bed <\/strong> (Vico Magistretti, 1978): first modern textile bed, padded and removable, recognizable by the little bows. Available as single, queen size or double, also with container or electrical base. <\/li> \n <li> <strong> Tadao bed <\/strong> (Vico Magistretti, 1993): essential and oriental-inspired, with exposed slats that rise into the headboard. Made of oak or iroko, it is removable, eco-friendly and equipped with wheels on the head to facilitate movement. <\/li> \n <li> <strong> Notturno Bed <\/strong> (Vittorio Prato, 1982): archetype of the bed, simple and essential. Padded and removable headboard and base, available in various sizes with container or electric movement base. <\/li> \n <li> <strong> Gaud&iacute; bed <\/strong> (Matteo Nunziati, 2020): curved solid wood structure with fabric or leather covering. Natural elegance, adjustable slatted top and refined craftsmanship. <\/li> \n <li> <strong> Amal bed <\/strong> (Carlo Colombo, 2017): refined bed with metal profiles that enhance the padded headboard. Upholstery in fabric or leather, also with container or electric movement. <\/li> \n <li> <strong> Duetto transformable bed <\/strong> (Centro Ricerche Flou, 1992): extraordinarily versatile bed as it as a single divadouble door with second extractable and piston-liftable bed. The two beds join together permanently. <\/li> \n <li> <strong> MyPlace modular sofa <\/strong> (Emanuela Garbin, 2019): soft and generous in shape, with three depths; seating and ample freedom; compositional. Upholstered in fabric or leather, designed to create personalized relaxation islands. <\/li> \n <\/ul> \n <p> From double and convertible beds to sofas and mattresses, up to duvet covers and fabrics: <strong> Flou is; the culture of sleeping Made in Italy <\/strong>. Download the official catalogues. <\/p> \n  \n\n  \n <h2 class=\"wp-block-heading\" style=\"font-size:22px\"> Flou Catalogs <\/h2> \n  \n\n  \n <div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">  \n <div class=\"wp-block-column is-vertically-aligned-stretch col-xs-6 col-sm-6 col-md-4 col-lg-3 is-layout-flow wp-block-column-is-layout-flow\">  \n <p class=\"has-text-align-center\"> General Catalog <\/p> \n  \n\n  \n <figure class=\"wp-block-image size-full\"> <a href=\"https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2025\/08\/Catalogo-Flou-Collezione-Generale.pdf\" target=\"_blank\" rel=\" noreferrer noopener\"> <img fetchpriority=\"high\" decoding=\"async\" width=\"350\" height=\"426\" src=\"https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2025\/08\/Catalogo-Flou-Collezione-Generale-1.jpg\" alt=\"Catalogo Flou collezione generale\" class=\"wp-image-6339\" srcset=\"https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2025\/08\/Catalogo-Flou-Collezione-Generale-1.jpg 350w, https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2025\/08\/Catalogo-Flou-Collezione-Generale-1-246x300.jpg 246w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/> <\/a> <\/figure> \n  \n\n  \n <p class=\"has-text-align-center\"> <a href=\"https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2025\/08\/Catalogo-Flou-Collezione-Generale.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"> Download <\/a> <\/p> \n  <\/div> \n  \n\n  \n <div class=\"wp-block-column is-vertically-aligned-stretch col-xs-6 col-sm-6 col-md-4 col-lg-3 is-layout-flow wp-block-column-is-layout-flow\">  \n <p class=\"has-text-align-center\"> The culture of sleeping <\/p> \n  \n\n  \n <figure class=\"wp-block-image size-full\"> <a href=\"https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2025\/08\/Catalogo-Flou-la-cultura-del-dormire-1.jpg\" target=\"_blank\" rel=\" noreferrer noopener\"> <img decoding=\"async\" width=\"350\" height=\"426\" src=\"https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2025\/08\/Catalogo-Flou-la-cultura-del-dormire-1.jpg\" alt=\"Catalogo Flou la cultura del dormire\" class=\"wp-image-6342\" srcset=\"https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2025\/08\/Catalogo-Flou-la-cultura-del-dormire-1.jpg 350w, https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2025\/08\/Catalogo-Flou-la-cultura-del-dormire-1-246x300.jpg 246w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/> <\/a> <\/figure> \n  \n\n  \n <p class=\"has-text-align-center\"> <a href=\"https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2025\/08\/Catalogo-Flou-la-cultura-del-dormire-1.jpg\" target=\"_blank\" rel=\"noreferrer noopener\"> Download <\/a> <\/p> \n  <\/div> \n  \n\n  \n <div class=\"wp-block-column is-vertically-aligned-stretch col-xs-6 col-sm-6 col-md-4 col-lg-3 is-layout-flow wp-block-column-is-layout-flow\">  \n <p class=\"has-text-align-center\"> Sofa Collection <\/p> \n  \n\n  \n <figure class=\"wp-block-image size-full\"> <a href=\"https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2025\/08\/Catalogo-Flou-Collezione-Divani.pdf\" target=\"_blank\" rel=\" noreferrer noopener\"> <img decoding=\"async\" width=\"350\" height=\"426\" src=\"https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2025\/08\/Catalogo-Flou-Collezione-Divani-1.jpg\" alt=\"Catalogo Flou collezione divani\" class=\"wp-image-6336\" srcset=\"https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2025\/08\/Catalogo-Flou-Collezione-Divani-1.jpg 350w, https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2025\/08\/Catalogo-Flou-Collezione-Divani-1-246x300.jpg 246w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/> <\/a> <\/figure> \n  \n\n  \n <p class=\"has-text-align-center\"> <a href=\"https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2025\/08\/Catalogo-Flou-Collezione-Divani.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"> Download <\/a> <\/p> \n  <\/div> \n  \n\n  \n <div class=\"wp-block-column is-vertically-aligned-stretch col-xs-6 col-sm-6 col-md-4 col-lg-3 is-layout-flow wp-block-column-is-layout-flow\">  \n <p class=\"has-text-align-center\"> Flou Outdoor <\/p> \n  \n\n  \n <figure class=\"wp-block-image size-full\"> <a href=\"https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2025\/08\/Ctalogo-Flou-Outdoor-Collection.pdf\" target=\"_blank\" rel=\" noreferrer noopener\"> <img loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"426\" src=\"https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2025\/08\/Catalogo-Flou-Outdoor-Collection-1.jpg\" alt=\"Catalogo Flou - outdoor collection\" class=\"wp-image-6345\" srcset=\"https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2025\/08\/Catalogo-Flou-Outdoor-Collection-1.jpg 350w, https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2025\/08\/Catalogo-Flou-Outdoor-Collection-1-246x300.jpg 246w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/> <\/a> <\/figure> \n  \n\n  \n <p class=\"has-text-align-center\"> <a href=\"https:\/\/www.archieinteriors.com\/wp-content\/uploads\/2025\/08\/Ctalogo-Flou-Outdoor-Collection.pdf\"> Download <\/a> <\/p> \n  <\/div> \n  <\/div> \n  \n\n  \n <h2 class=\"wp-block-heading\" style=\"font-size:22px\"> Articles &#8211; News &#8211; Press Releases Flou <\/h2> \n  \n\n  \n <p> <\/p> \n ","protected":false},"excerpt":{"rendered":"<p>Flou was born in 1978 with a clear mission: to revolutionize the culture of sleeping. The intuition of Rosario Messina and the talent of Vico Magistretti give life to the Nathalie bed , the first padded and removable cover model, which immediately becomes an icon of international design. Since then, the Flou brand has become &hellip;<\/p>\n","protected":false},"author":1,"featured_media":15934,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"wpbdp_category":[359],"wpbdp_tag":[],"class_list":["post-15742","wpbdp_listing","type-wpbdp_listing","status-publish","has-post-thumbnail","hentry","wpbdp_category-interior-design","has-thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Flou | Made in Italy beds, mattresses, sofas and duvet covers<\/title>\n<meta name=\"description\" content=\"Flou beds: double, storage, single and convertible. 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