Arcdecor, the new brand of Macrolux, a leading Italian company in luxury architectural, technical and decorative lighting, announces the launch of LUMISONA , an innovative proprietary operating system that integrates light, sound and fragrances into Arcdecor&Macrolux products. The company thus presents itself on the market as a Living Concept Company of immersive furniture, founded on a unique vision of design and sensorial experience.
LUMISONA and multisensoriality in luxury between innovation and emotions
Arcdecor&Macrolux introduces a revolutionary philosophy in the luxury lighting sector, offering an unprecedented multisensory experience. The brand stands out for six key values: Emotions, Art, Technology, Product, People and Meaning, creating a precise and recognizable identity.
Emotions are understood as a new way of experiencing luxury through the stimulation of senses such as Optimism, supporting a progressive spirit and abandoning the logic linked to the “status symbol” and social stratification; Joy, creating the conditions so that the environment in which we live can fill human perceptions; Anticipation of future lifestyles through the product; Amazement and Surprise, through the use and references of non-ordinary elements, such as multisensorial and artification.
The new system places people at the centre, responding to every type of request for every age group; from the elderly, to adults and children, for family well-being. The objective is to facilitate the use of the system by all interlocutors, both through digital management of commands and through the presence of analogue buttons. The focal point is everyday life, with the aim of creating authentic bonds by rediscovering the value of emotions and the simplicity of everyday life.
The artful Design and the Rêverie compositions of LUMISONA
Design develops through a process of project realization that starts from an artificial drawing, which in addition to being a technical and aesthetic drawing has an intrinsic meaning deriving from art, which is the inspiring motif of the design itself. In fact, each product is born from a work of art created by an artist who reinterprets iconic figures from the history of fashion, art and science and which the stylist then translates into an object with an exclusive design.
Thus was born a portfolio of products organized by concepts, where different styles give life to furnishing compositions that take the name of “Rêverie”.
The Rêverie 1950s concept gives life to Puck, the super object inspired by Nikola Tesla; Jiff takes inspiration from Coco Chanel with her Rêverie 2000s concept; Darkside is inspired by Pink Floyd by proposing the Rêverie 2050s concept and Rêverie 1920s is inspired by Yves Saint Laurent.
Among these, the first Arcdecor product that will be launched on the market is Puck. Designed through the artification process, Puck, with the Rêverie 1950s concept, is a product that includes different versions, including wall with arm, ceiling, ceiling, 3 and 5 element suspension, table and reading models, available in configurations that combine direct and indirect light, sound and fragrances.
His versionne outdoor, called Oasis, will be available in the wall version with arm, floor, bollard, projector and will integrate direct light, sound or fragrances.
Cutting-edge technology for an immersive experience between lighting, sounds and fragrances – LUMISONA
Technological innovation is at the center of Arcdecor’s identity. The products integrate an advanced hardware and software system that allows the intelligent management of light, sound and fragrances.
In technical detail, the light is made up of LEDs with dynamic white temperature, with the possibility of regulating the light intensity; presence sensors capable of detecting people inside the rooms and therefore managing the switching on and off phases of the lighting; the functionality of the circadian cycle, identifying the color temperature within the artificial light environment with the temperature characteristics of the external environment, influencing human biorhythms.
The system also integrates amplified and equalized speakers and music synchronization with the Music-Sync system capable of interacting with light. The light intensity, color dynamics and color temperature of the light vary depending on the type of music being listened to. Rhythmic music generates a greater light intensity than lighter music which creates other types of more relaxing scenarios.
The system also allows the sense of smell to be involved with different types of fragrances that can be diffused and customized for each environment, with the possibility of replenishing the aroma through a simple perfume pod refill. The technology designed for the system allows it to operate via the Bluetooth Mesh System network which allows integrated communication of the lighting objects present in the environment and voice control via digital assistants such as “Lumi” or external voice assistants.
Living Concept Company: beyond the product, a complete experience
Arcdecor achieves a change of direction in luxury sales, introducing the philosophy of the Living Concept Company: therefore moving from a sale of the product in the strict sense to the sale of a concept as a whole-product, i.e. with the possibility of purchasing only the entire concept. The concept is composed of a “Core Product”, i.e. a super object characterizing the concept which determines its style, “the Expected Product”, the product that the customer expects to receive with the lighting and the addition of sound, fragrances, the functionality of the system, the design, the quality. The Augmented Product goes beyond the expected product and the core product because it brings with it the meaning that generated the artification.
A brand that brings romance into homes
The brand claim, Brings Romance into Family Lives, summarizes the mission of Arcdecor&Macrolux: transforming every home into a place of emotions, beauty and innovation. The Brand therefore has the Romantic mission of making family everyday life extraordinary through a unique and pioneering approach that combines art, design and multi-sensoriality.
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