In a design market increasingly attentive to sustainability and the extension of the life cycle of products, high-end retail is gaining a growing share of interest. According to recent analyzes of the furniture sector, the premium second-hand market is destined to grow in double figures in the coming years, driven by a more aware consumer, but also by the intrinsic value of design objects that stand the test of time.
In this scenario, Molteni&C among the most authoritative names in Italian design takes an important step towards the circular economy , launching its first official resale channel in collaboration with Deesup , a leading platform in the resale of iconic and sustainable furniture.
The new platform, active at molteni.deesup.com , offers an exclusive selection of products from past collections: elegant seats, tables and sofas from photographic sets or exhibitions. Objects that express the design quality of the brand and find a second life thanks to an increasingly responsible approach.
The Molteni&C resale channel powered by Deesup is the first structured Resale-As-A-Service initiative in Made in Italy, underlines the official press release. A project that combines circularity, artisanal quality and conscious management of the product life cycle.
Molteni&C: architecture of living
Founded in 1934, Molteni&C is today an international reality, synonymous with timeless elegance, innovation and tailoring of living . The company stands out for a design approach that integrates architecture and interior design, collaborating with reference firms such as Vincent Van Duysen , Jean Nouvel , Foster + Partners and Patricia Urquiola . Its aesthetics is reflected in environments that narrate contemporary living, between formal balance and sophisticated functionality.
The choice to entrust Deesup with the development of the first resale channel marks a further evolution in the relationship between heritage and innovation , opening up a new dialogue between production, distribution and reuse.
Molteni&C and Deesup: towards a circular design supply chain
The project is not just a response to the second-hand trend, but a concrete stance: giving new life to iconic products while reducing the environmental impact. The platform actively involves the entire supply chain – from logistics to distribution – and is a virtuous example of how Made in Italy design can interpret change with coherence and vision.
Discover the official Molteni&C resale platform on molteni.deesup.com
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