Color is increasingly the primary communication tool for design. With Storm Blue , SMEG offers an intense matt blue that recalls the sky and the sea, two universal elements linked to freedom, energy and emotional depth.
In the kitchen as in the living room, this shade becomes a visual statement , capable of transmitting calm and strength at the same time.
The Storm Blue collection
The new SMEG range includes a refrigerator, kettle, toaster, water carbonator, kitchen scale and three models of coffee machines. Each product maintains the company’s iconic design and enhances it with a soft-touch finish that amplifies the tactile and visual experience.
The chromatic approach is coherent: each appliance becomes part of a coordinated narrative, ideal for those who love aesthetic continuity in domestic spaces.
Storm Blue and the 2026 color trends
SMEG’s choice of a velvety blue is not accidental. In our analysis of 2026 color trends we identified four key palettes for next year, including Azzurro Nebbia (Soft Mist Blue) , a fresh and rarefied shade that speaks of emotional calm and mental clarity.
Storm Blue is positioned on the same chromatic trajectory, but with a more decisive intensity: it is the “bold” interpretation of a collective need for introspection, rooting and quality of domestic time.
Why it works in contemporary design
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Versatility easily combines with light woods, white marbles and satin metals.
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Emotional charge communicates stability and depth, values highly sought after in post-2024 design.
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Iconicity SMEG transforms a simple household appliance into a design object, making color an integral part of the interior design.
Deep blues: a confirmed trend
Storm Blue confirms the return of dark and matte blues in interior design, already spotted in the international shows of 20242025. These nuances create more intimate and sophisticated spaces, in contrast to the neutral palettes dominant in previous years.
The result is a welcoming environment but with personality, which stimulates focus and well-being.
Storm Blue by SMEG
With Storm Blue, SMEG signs a new chapter in its chromatic research. It is not just a color, but a style statement that dialogues with international trends, anticipating the 2026 palettes.
To discover the entire collection, visit smeg.it and be inspired by Made in Italy design.
