Large motifs, subtle rhythms and texture: a guide to choosing wallpaper around furniture, light, wall dimensions and the way each room is used.
Wallpapers have once again become protagonists in interior design, transforming walls into true works of art. With styles ranging from modern minimalism to bold baroque, the best wallpaper companies stand out for the quality of their materials, design innovation and attention to sustainability. Today we talk to you about the best wallpaper companies , with a particular focus on the Italian brands that are redefining the market.
Best wallpaper brands: the leading companies
1. Wall&decò (Italy)
Among the leaders in the sector, Wall&decò stands out for its innovation in materials and designs. Their collections, which include interior and exterior wallpapers, feature bold, contemporary patterns. Wet System technology, perfect for bathrooms and kitchens, is one of their most popular patents. Thanks to the combination of aesthetics and functionality, Wall&decò has been able to establish itself as a point of reference for contemporary wall design.
2. Rimura (Italy)
Rimura is an Italian company specialized in high-end wallpapers, customized and made entirely in Italy . Each project is created to transform walls into customized decorative surfaces, where art, design and technology meet with balance. The collections express attention to detail and quality of materials, with elegant and versatile graphics capable of enhancing both residential environments and contract projects. The brand develops three main lines: Main , which embodies Rimura’s contemporary and distinctive style; Mida’s Gold , dedicated to luminous and sophisticated interpretations of gold; and Kids , designed for lively and playful bedrooms, always with the same design attention.
3. WallyArt (Italy)
WallyArt brings wallpaper into the territory of interior design: not just decoration, but a furnishing element capable of defining the atmosphere, style and identity of spaces. The brand offers collections with a recognizable visual language – including botanical, abstract and panoramic subjects – with solutions that can be customized in size and aesthetics, designed for both residential and contract projects. On a technical level, WallyArt® develops coverings designed to last, also suitable for more complex environments: washable surfaces, fireproof options and non-woven fabric supports with vinyl or fiberglass finishes , also ideal for shower interiors and external environments , as well as for hotels, spas and commercial spaces.
4. LondonArt (Italy)
LondonArt combines fashion and design to create unique wallpapers. They collaborate with artists and designers to offer customized solutions, capable of transforming any space into an exclusive environment. Their products are characterized by the quality of the materials and a tailoring approach that reflects the excellence of Italian design.
5. Glamora (Italy)
Innovation and creativity are at the heart of Glamora’s philosophy. Their wallpapers are inspired by nature, art and architecture, with technical materials that adapt to even the most demanding environments, such as bathrooms and commercial spaces. The attention to sustainability and the ability to customize each project make Glamora an ideal choice for those looking for tailor-made design solutions.
6. Tecnografica (Italy)
With a strong focus on technology, Tecnografica offers customizable wallpapers that transform spaces into unique environments. Thanks to the quality of the high definition images and the depth of the details, their collections manage to combine design and technological innovation. Perfect for residential and commercial projects, Tecnografica wallpapers represent the future of mural design.
7. Jannelli&Volpi (Italy)
A historic name on the Italian scene, Jannelli&Volpi is synonymous with tradition and innovation. Founded in the 1960s, the company has been able to evolve over time, offering collections that range from classic to modern designs. The attention to detail and the use of eco-friendly materials make Jannelli&Volpi a sustainable and high-quality choice.
8. Cole & Son (UK)
Cole & Son represents the most classic and refined British design. Their collections, often inspired by nature and historic architecture, are synonymous with timeless elegance and quality. Each wallpaper is a tribute to traditional craftsmanship, with a contemporary twist that makes their products suitable for any environment.
9. Élitis (France)
With an innovative approach to materials, Élitis offers wallpapers that include natural fabrics and tactile wallcoverings. Their creativity is reflected in collections that combine art and design, making each environment unique and sophisticated. Perfect for those looking for a touch of originality, Élitis wallpapers are appreciated all over the world.
10. Fornasetti (Italy)
Fornasetti wallpapers are true works of art, inspired by the surreal imagery of the famous artist Piero Fornasetti. These unique designs give character and personality to any space, transforming the walls into the absolute protagonists of the environment. Perfect for those looking for an out-of-the-ordinary visual experience.
11. Arte (Belgium)
Arte is known for its luxurious and innovative wall coverings. Their collections use exclusive materials, such as silk and leather, to create surprising effects. Each collection is designed to add a touch of luxury and sophistication to both residential and commercial spaces.
12. Inkiostro Bianco (Italy)
Creativity and customization are the heart of Inkiostro Bianco. Their collections combine art and technology, with designs ranging from minimal to baroque, perfect for any type of environmentnt. The company stands out for its ability to transform each project into a unique work, thanks to tailor-made solutions and innovative materials.
13. Instabilelab
Among the emerging realities in the Italian wallpaper panorama, Instabilelab stands out for being a true creative laboratory: it does not only make wallpaper, but also works on furnishing fabrics, carpets and curtains, with a strong propensity for tailor-made .
Instabilelab’s collections are characterized by a mix of styles: graphics that range from minimalism to highly material textures, stylized natural, abstract or geometric motifs, with finishes that include ecological supports (PVC-free), sound-absorbing materials, humidity-resistant coverings and indoor and outdoor versions.
14. Devon&Devon
Renowned Tuscan company in the luxury furniture sector, Devon&Devon also offers a collection of wallpapers that combines scenographic aesthetics and excellent materials.
The collection includes proposals that range from geometries, to dreamlike landscapes, to floral or animalier motifs, with optical or decorative effects, and uses fireproof, resistant supports, easy to apply and remove, with finishes such as antique gold and Gold Leaf that add reflections and luxury.
The use of water-based inks and attention to sustainability also complete the picture.
15. Zambaiti Parati
With over 50 years of history, Zambaiti Parati is one of the historic brands in the sector. The Bergamo company has been able to evolve over time, offering collections that combine tradition and contemporary design.
Zambaiti wallpapers are appreciated for their quality, the resistance of the materials and the three-dimensional textures that give depth to the rooms. The brand offers solutions suitable for both the residential and contract sectors, with constant attention to sustainability and Made in Italy.
16. Cristiana Masi – Parato S.r.l.
Cristiana Masi is the flagship brand of Parato S.r.l., an Italian company that has been producing wallpaper since 1985. Its collections range from classic motifs to more contemporary designs, offering a variety of styles suitable for any type of project.
The strength of the brand lies in the attention to detail and constant aesthetic research: Cristiana Masi wallpapers are designed to personalize environments with elegance, making each wall the protagonist.
17. Italreflexes
Founded in 1980 by Gianfranco Salvi, Italreflexes is a point of reference for luxury wall coverings. Its collections stand out for the use of innovative materials, tactile finishes and artisanal details.
Italreflexes wallpapers are made to last over time and to give character to spaces: perfect for high-level interior design projects, from prestigious hotels to designer apartments.
18. Agena
Agena is a Turin company active since 1966, specializing in wallpapers and furnishing fabrics. The brand stands out for its ability to combine creativity, innovation andtechnology and craftsmanship.
Agena wallpapers are characterized by material textures and refined designs, with customizable solutions and a range that includes vinyl, non-woven and special supports for contract projects.
19. Studio Italia Collection
Studio Italia Collection offers wallpapers with a refined design, capable of adapting to residential and commercial projects. The collections range from geometric patterns to landscapes and artistic textures, with the possibility of customization.
The brand is appreciated for the quality of the materials and attention to detail, also offering fiberglass supports for humid environments and high-resistance surfaces.
20. WallPepper®/Group
WallPepper® is synonymous with tailor-made and very high quality wallpaper. All collections are made of ecological materials, PVC free and certified for use in residential and public spaces.
The brand collaborates with artists and illustrators, transforming the walls into true art canvases. It also offers acoustic solutions and versions for outdoor environments, expanding the design possibilities.
21. Texam Home
Distributed by Italreflexes, Texam Home offers collections of vinyl and non-woven fabric wallpapers, with sophisticated textures and patterns of great decorative impact.
The Texam Home collections stand out for their elegance and the ability to furnish important spaces such as halls, boutiques and prestigious residences, giving a touch of discreet luxury.
22. Glamora – Custom Collections
In addition to the standard collections, Glamora offers a complete customization service, which allows you to adapt graphics and colors to suit your project.
This attention to tailor-made makes it ideal for architects and interior designers who want to create unique environments, with a product that combines aesthetics, technical performance and sustainability.
Refined wallpaper is not defined by its subject or price alone. Its success comes from the relationship between pattern and room: scale, colour, texture and placement need to work together. A bold design can feel balanced, while an almost neutral paper can look disconnected if its undertone clashes with flooring and furniture.
To create a more enveloping interior, begin with the actual wall, including windows, sockets and furniture. A catalogue shows a possibility rather than a ready-made solution. The right choice continues to work when the room is occupied and the light changes throughout the day.
Large patterns: design what remains visible
A landscape or oversized motif needs to account for areas concealed by a sofa, headboard or sideboard. Centring the image across the wall is not enough; its focal point should remain readable. Request a layout using the real dimensions to avoid placing the main detail behind furniture or cutting it off at a doorway.
A large motif is not automatically wrong for a small room. The question is how many competing images and contrasts the space contains. If the wallpaper has a strong presence, quieter curtains and rugs can give it a clear role rather than adding another layer of visual competition.
Repeating patterns: examine rhythm and matching
A small motif can create continuity, but repetition becomes noticeable across a long wall. Look at the sample closely and from the usual viewing distance. Check the pattern repeat and expected waste too. Required quantities cannot always be calculated simply by dividing wall area by roll coverage.
The V&A’s history of wallpaper provides cultural context for a material shaped by changing techniques and tastes. It encourages us to treat pattern as part of domestic architecture rather than as a temporary decorative layer.
Texture: distinguish relief from its image
Wallpaper can depict fabric, plaster or stone without sharing its physical texture. A sample helps distinguish a printed effect from actual relief. Moving from a front-lit photograph to a wall with side lighting can substantially change the result.
For an intimate room, a restrained surface may be more appropriate than a figurative subject. Its interest can emerge through proximity and shifting light. A textile appearance alone does not demonstrate acoustic performance, however. Any such claim should be documented for the specific product rather than inferred from its look.
Three brands as starting points
Wall&decò’s Contemporary Wallpaper Collection offers made-to-measure large-scale subjects for interiors. It provides a starting point for examining the relationship between imagery and wall dimensions. The important design work remains deciding how the subject will be adapted around cuts, openings and furniture.
Instabilelab combines graphic designs with attention to substrates and textures. Its Materia range is a reference to examine when seeking a material effect. Looking at a physical sample helps establish whether the desired character is mainly visual or also tactile.
WallyArt offers made-to-measure designs and different substrates to suit the application. Ask not only which image appeals, but which material and installation system are intended for the room. These names form an indicative selection, not a quality ranking or a blanket endorsement of every product in their catalogues.
Bedrooms, living rooms and entrances need different questions
In a bedroom, consider the paper from a resting position and alongside the headboard. The wall behind the bed is experienced differently from the one opposite. In a living room, include artworks, shelves and screens in the comparison; each already introduces its own visual structure.
For entrances, cleaning, contact points and required durability become particularly important. A narrow passage may expose a delicate finish to frequent wear. Before deciding, check what the technical information permits and ask how localised damage can be handled. Maintenance should be understood before installation rather than after the first mark.
Bathrooms require a suitable system
Wallpaper intended for a dry wall should not automatically be used inside a shower. Wet areas require explicitly suitable systems, including the specified substrate, adhesive, protective layers and junction details. A material name alone does not establish that the complete assembly is waterproof.
The background needs assessment and preparation before installation. Do not cover recurring marks or unresolved damp with a new finish. For complex applications, professional advice helps ensure that the visual choice follows the necessary checks rather than preceding them.
Compose colour and lighting together
Place the sample beside the paint finishes for adjacent walls and the largest textiles. An enveloping room does not require an exact match to the wallpaper’s dominant colour; a secondary shade may offer a more interesting connection. India Mahdavi’s approach to colour provides inspiration for thinking in relationships rather than obligatory matches.
Assess the paper under evening lighting as well. Our introduction to circadian lighting explores light across daily routines. For the wall itself, check reflections, shadows and pattern clarity using the lamps that will actually be present.
Before placing the order
Confirm dimensions, quantity, batch where relevant, orientation, pattern matching, preparation and installation. Keep the product reference and any suitable leftover material according to the advice received. Refined wallpaper results from this precision: its pattern does more than occupy a wall; it finds its place within the room.
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