Archi&Interiors is media partner of the event dedicated to hospitality, contract design and the new scenarios of guest experience, taking place from 14 to 16 October 2026 at Rimini Expo Centre. Varese, 25 June 2026 – Hospitality is entering a new phase. After years marked by recovery, repositioning and renewed investment, the sector is moving …
Archi&Interiors is media partner of the event dedicated to hospitality, contract design and the new scenarios of guest experience, taking place from 14 to 16 October 2026 at Rimini Expo Centre.
Varese, 25 June 2026 – Hospitality is entering a new phase. After years marked by recovery, repositioning and renewed investment, the sector is moving towards a more mature stage, where intercepting tourist demand is no longer enough: it must be understood, designed and made recognisable.
The market is growing, yet it is also becoming more selective. It continues to attract investment, but increasingly rewards strong concepts, clear identities, management quality and consistency between space, service and experience. Hotels, resorts, open-air destinations, wellness venues, outdoor spaces and hybrid hospitality formats are now called upon to express a more complex value: not simply to host, but to create memory, connection and a sense of belonging.
Archi&Interiors will follow this transformation through its media partnership with InOut | The Hospitality Community 2026, the B2B event dedicated to hospitality, contract design, outdoor living and interior design, scheduled from 14 to 16 October 2026 at Rimini Expo Centre.
The editorial journey will accompany the run-up to the event with content dedicated to the themes reshaping hospitality today: from spatial design to the quality of experience, from the relationship between architecture and services to the transformation of outdoor areas into new hospitality environments, as well as the growing role of technology, wellness, materials and territorial identity.
A growing market demanding higher quality
Tourism remains one of the most important drivers of the Italian economy. According to data released by ENIT during BIT 2026, in 2025 the tourism sector generated an impact on GDP close to 240 billion euros, with significant effects on employment as well. Medium-term forecasts point to further growth, confirming tourism as a structural lever for the national economy.
The hotel market is also showing strong vitality. According to EY, hotel investments in Italy exceeded 2.5 billion euros in 2025, recording a 19% increase compared with 2024 and a value 35% higher than the average of the last decade. International investors accounted for more than half of total volumes, while Rome, Milan and Venice remain among the most attractive destinations for the sector.
These figures describe a solid industry, but also a more demanding one. Growth is no longer only about new openings, renovations or real estate operations. Above all, it concerns the ability of hospitality venues to position themselves clearly, respond to more complex demand and turn hospitality into a recognisable experience.
The future of hospitality appears to be moving in this direction: not only rooms and services, but places able to stand out; not only destinations to reach, but experiences to remember; not only the aesthetics of spaces, but consistency between design, management, identity and guest perception.
Within this shift, design returns to the centre. Hotels, resorts, evolved campsites, glamping facilities, beach clubs, spas, outdoor spaces, wellness areas and hybrid hospitality venues are no longer merely functional containers. They become narrative, economic and cultural devices. They express a way of temporarily inhabiting a place, but also a way of perceiving time, wellbeing, the landscape and local communities.
EXIST: the 2026 theme as a lens on today’s hospitality
The theme chosen by InOut for 2026 is EXIST. An essential word that captures one of the strongest needs of the present: the desire to return to real, recognisable experiences, able to restore presence in a time marked by acceleration, visual overload and the rapid consumption of places.
Applied to hospitality, EXIST becomes a precise interpretive key. It means designing spaces that are not only efficient or scenographic, but able to generate attention, wellbeing, connection and memory. Places where innovation does not replace human experience, but supports it; environments where technology, services, materials and design work together to build a deeper quality of hospitality.
The question is no longer only where to sleep, where to eat or where to relax. It concerns the way a person experiences a place, moves through it, recognises it and remembers it. In an increasingly competitive market, the difference is often played out precisely here: in the ability to transform a stay into an experience, a service into a relationship, a space into an identity.
For hospitality companies, the theme also takes on strategic value. It means going beyond scenography and creating the conditions for experience. It means imagining hospitality not as rapid consumption, but as an opportunity to reconnect people, places and values. Above all, it means designing the relationship between function, atmosphere and expectation with greater awareness.
The new geographies of hospitality
InOut 2026 presents itself as a platform dedicated to the many souls of today’s hospitality. The event covers hotel supplies, technologies and services, pools and wellness, indoor furniture, outdoor living, sport & entertainment, camping & glamping and the seaside sector.
This structure reflects a clear transformation: hospitality no longer coincides only with the hotel in its traditional sense. The sector has expanded, blended and hybridised. The boundary between indoor and outdoor has become more porous. Outdoor areas are no longer an accessory feature, but a decisive design component. Wellness is no longer just an additional service, but a language of experience. Technology is no longer only infrastructure, but a tool for making the relationship with the guest more efficient, personalised and measurable.
At the same time, segments that until only a few years ago were considered marginal or niche are gaining strength: glamping, open-air hospitality, evolved beach destinations, facilities immersed in nature, and hybrid spaces combining relaxation, work, entertainment and wellbeing.
Traveller demand is moving towards more personalised yet more demanding formulas. Guests seek comfort, but not standardisation. They look for services, but also identity. They expect technology, but not dehumanisation. They want nature, but with design quality. They seek recognisable places, not environments that could be replicated anywhere.
For this reason, hospitality design has become a particularly relevant field for architects, interior designers, contract companies, furniture brands, surface suppliers, technology systems, lighting, outdoor, wellness and management efficiency solutions.
From accommodation facility to experiential place
The most significant transformation concerns the very way accommodation spaces are conceived. Hotels, resorts and hospitality venues are no longer only places to stay. They are environments called upon to produce meaning.
This applies to luxury, but not only. It applies to independent properties, the contract world, evolved midscale hospitality, outdoor tourism, seaside destinations, new urban formats, wellness spaces and all those businesses seeking to position themselves in an increasingly competitive market.
In this scenario, design cannot be reduced to a decorative dimension. It becomes the infrastructure of experience: it affects the way a person enters a space, moves through it, understands it, photographs it, remembers it and recommends it. It works on perception, functionality, atmosphere and the coherence between promise and reality.
This is why InOut is also an interesting observatory for the design world. It connects companies, operators and professionals around a concrete question: how can a hospitality experience capable of generating value be built today?
The editorial narrative of Archi&Interiors
The media partnership between Archi&Interiors and InOut 2026 stems from this convergence: telling the story of hospitality as one of the most dynamic areas of today’s design culture.
Archi&Interiors will follow the path leading up to the event with editorial and social content dedicated to the main themes of the edition: hospitality design, contract design, outdoor living, wellness, technologies, indoor furniture, camping & glamping, the seaside sector and new forms of guest experience.
The narrative will speak to a community made up of architects, interior designers, planners, design companies, contract operators, real estate professionals and organisations interested in the evolution of hospitality spaces.
The aim will not be merely to provide information about the event, but to help interpret the changes underway: what the market is asking for today, how the relationship between guest and space is evolving, which sectors are growing, which design languages are emerging and which tools can help companies build stronger, more sustainable and more memorable experiences.
“Hospitality is one of the fields in which design most clearly shows its ability to influence people’s experience. Today we are no longer speaking only about rooms, lobbies, restaurants or outdoor spaces, but about complex systems in which architecture, interior design, services, technology, wellbeing and territorial identity all contribute to the creation of value. Telling the story of INOUT means observing this transformation up close”, says Sonia Carrera, Editorial Director of Archi&Interiors.
Towards Rimini 2026
From 14 to 16 October 2026, InOut | The Hospitality Community 2026 will bring companies, designers, operators and professionals to Rimini Expo Centre to discuss the future of hospitality.
In a market that is growing, yet increasingly demands quality, positioning and interpretive ability, the event positions itself as a meeting point between innovation, business and design culture.
For Archi&Interiors, the media partnership with InOut 2026 represents an opportunity to strengthen its editorial focus on hospitality and contract design, two areas in which design does not simply define the image of spaces, but contributes to building economic models, experiences and new forms of temporary living.
The challenge of the coming years seems to lie precisely here: designing places that are able not only to welcome, but to remain in the memory of those who pass through them.
