We are pleased to announce the partnership between Archi&Interiors and Hdemy Group, the educational group that brings together NAD – Nuova Accademia del Design and Accademia Cappiello. This collaboration is rooted in a clear belief: today, building a serious and contemporary dialogue around design requires more than simply connecting companies, designers and industry professionals. It also means involving students, those who represent the freest, most open and least market-conditioned part of design thinking.
In our editorial work, dialogue with companies is part of our everyday activity. We are in constant conversation with brands, architects, interior designers, product designers, associations, institutions and professionals who help shape the present of design. Yet within this network, we increasingly feel the need to open up space for students as well, the true protagonists of tomorrow’s design culture.
Why dialogue with students matters in contemporary design
In contemporary design, the perspective of students should not be seen as marginal. This is not simply about giving voice to a younger generation. It is about recognising the value of a viewpoint that is still in formation, less shaped by market habits and more open to research, questioning and experimentation.
Their vision, precisely because it is not yet fully influenced by commercial logic, can become a genuine source of inspiration and reflection for companies as well. In a sector that often risks moving within already codified languages, established positioning and repetitive narratives, the ability to look at design with fresh eyes can restore depth to the conversation and reopen questions worth listening to.
This is one of the reasons why, as a magazine, we believe it is essential to bring students into the design conversation not as passive spectators, but as active interlocutors.
Archi&Interiors is building a community between companies, professionals and education
This partnership is part of a broader editorial path that Archi&Interiors has been shaping over time. Our goal is not to cover design merely as a showcase of products, trends or collections, but to contribute to the creation of a community in which different but complementary worlds can truly engage with one another.
Today, Archi&Interiors is in dialogue with a network of more than 80 companies in the design sector, reaches over 50,000 unique monthly readers, speaks to a community of more than 5,000 professionals including architects and interior designers, and is present as a media partner at major trade fairs, including the Salone del Mobile. Within this ecosystem, engagement with the world of education is not a secondary extension, but a strategic component.
Because if companies are a fundamental part of the design system, academies are equally the place where that system continues to renew itself, question itself and generate new visions.
The role of Hdemy Group in today’s design dialogue
The partnership with Hdemy Group should be read in exactly this direction. Through NAD – Nuova Accademia del Design and Accademia Cappiello, the group brings an essential dimension into the conversation: education. Not only technical or creative training, but the construction of method, sensitivity, language and critical thinking.
For us, having these two academies as education partners means strengthening the conversation around design from a more complete perspective. It means acknowledging that design does not emerge only in companies or studios, but also in the places where people study, experiment, make mistakes, observe and learn how to give form to ideas.
In this sense, NAD and Accademia Cappiello represent an important presence within the community we are building. They bring a point of view that has not yet been entirely filtered through production logics and, for precisely that reason, can help make the debate more alive, more open and more meaningful.
A partnership between editorial culture and education to tell design better
Bringing together editorial work and design education means connecting two functions that are too often kept separate. On the one hand, there are those who design, or who are learning to design. On the other, there are those who observe, interpret and narrate. But in contemporary design, this division is becoming increasingly unhelpful.
Today, design also needs to be told well. It needs the right words, perspectives capable of reading processes, and content that can move beyond the surface. At the same time, those studying design need to understand that communicating a project is not something secondary, but an increasingly important part of design culture itself.
The partnership between Archi&Interiors and Hdemy Group therefore also begins here: with the intention of building a bridge between education and editorial storytelling, creating a space in which design can be discussed, interpreted and expressed through different voices.
The contest inspired by the Fuorisalone 2026 theme “Be the Project”
The first concrete development of this partnership will be a student contest, designed to bring this dialogue into action. The initiative will be linked to the Fuorisalone 2026 theme, “Be the Project,” and will invite students to engage with design not only as a discipline to study, but as a reality to read, interpret and narrate.
For us, the point is not simply to launch a participatory initiative. It is to understand which students already have a perspective, a sensitivity, a voice. Who is able to grasp what lies behind an object, an installation, a vision, a language. Who can turn observation into editorial content.
The best participants will join the Archi&Interiors editorial team through a dedicated column, contributing in a real and tangible way to bringing a new perspective on contemporary design into the magazine.
Why telling design through the eyes of students matters
For us, the story of design seen through the eyes of students is a central issue. Not for generational reasons, but for cultural ones. Students often look at design from a perspective that has not yet been domesticated. They notice details that the sector sometimes no longer sees. They move with fewer automatisms. They ask different questions. And precisely because of this, they can also help companies and professionals reinterpret themselves.
In a community that seeks to connect companies, architects, interior designers, product designers, associations, institutions and academies, this perspective is invaluable. It enriches the design conversation with a degree of research, freshness and critical freedom that the system cannot afford to lose.
A new phase for the Archi&Interiors community
This partnership therefore marks an important step forward for Archi&Interiors as well. Not only because it expands our network, but because it strengthens our idea of a magazine that does not want to observe design from the outside alone. We want to build an editorial platform capable of activating relationships, generating dialogue and putting different voices in contact with one another.
Welcoming the world of education into our horizon means making this community more complete and more credible. It means recognising that the design of tomorrow is built not only in the spaces of production or professional practice, but also in classrooms, educational processes and the still-open thinking of those who are currently training.
And it is often there that the most interesting intuitions begin.
With the partnership between Archi&Interiors and Hdemy Group, the dialogue between editorial culture, companies and education opens up to an even richer dimension. At the centre are students, not as a symbolic presence, but as a living part of a reflection on design that today needs new voices, new questions and new perspectives.
For us, this is the most important point: building a design community in which the narrative is not closed, vertical or self-referential, but capable of including those who are only just beginning to imagine their place in the world of design.
Because listening to tomorrow’s designers ultimately means understanding today’s design more deeply.
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