Flou

Website: https://www.flou.com/en

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Flou was born in 1978 with a clear mission: to revolutionize the culture of sleeping. The intuition of Rosario Messina and the talent of Vico Magistretti give life to the Nathalie bed , the first padded and removable cover model, which immediately becomes an icon of international design.
Since then, the Flou brand has become established as a leader in the sector of designer beds , progressively expanding its offering to the point of proposing a 100% Made in Italy total living catalogue.

Today it includes double beds, single beds and storage beds , sofa beds , mattresses , duvet covers and sheets , as well as armchairs , wardrobes , complements and solutions for the outdoors .
Flou production is entirely Italian and since 1998 it has belonged to the Messina family , who guides its development. The Flou mattresses are designed and manufactured in its own factories in Italy, confirming a controlled supply chain and standards of excellence

The brand's philosophy combines comfort, aesthetics and sustainability, with constant research into materials and coverings, including exclusive fabrics and the line of duvet covers and colored linens .

Over the years, Flou has received important recognitions: in 2004 it obtained the ADI Compasso d’Oro for Lifetime Achievement , while in 2020 the Nathalie textile bed received the ADI Compasso d’Oro for Product Career , confirming its status as an icon of Italian design.

The iconic collections and products

The Flou Catalog offers more of 40 bed models, with fabric, leather, leather and wood coverings, available in double, queen-sized, single or transformable bed versions.

Among the most popular products known:

Nathalie bed (Vico Magistretti, 1978): first modern textile bed, padded and removable, recognizable by the little bows. Available as single, queen size or double, also with container or electrical base.
Tadao bed (Vico Magistretti, 1993): essential and oriental-inspired, with exposed slats that rise into the headboard. Made of oak or iroko, it is removable, eco-friendly and equipped with wheels on the head to facilitate movement.
Notturno Bed (Vittorio Prato, 1982): archetype of the bed, simple and essential. Padded and removable headboard and base, available in various sizes with container or electric movement base.
Gaudí bed (Matteo Nunziati, 2020): curved solid wood structure with fabric or leather covering. Natural elegance, adjustable slatted top and refined craftsmanship.
Amal bed (Carlo Colombo, 2017): refined bed with metal profiles that enhance the padded headboard. Upholstery in fabric or leather, also with container or electric movement.
Duetto transformable bed (Centro Ricerche Flou, 1992): extraordinarily versatile bed as it as a single divadouble door with second extractable and piston-liftable bed. The two beds join together permanently.
MyPlace modular sofa (Emanuela Garbin, 2019): soft and generous in shape, with three depths; seating and ample freedom; compositional. Upholstered in fabric or leather, designed to create personalized relaxation islands.

From double and convertible beds to sofas and mattresses, up to duvet covers and fabrics: Flou is; the culture of sleeping Made in Italy . Download the official catalogues.