Novacolor

Website: https://www.en.novacolor.it/

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Novacolor is an Italian brand specialising in decorative finishes, paints and textured coatings for contemporary architecture. Founded over forty years ago and part of San Marco Group, the brand is now present in more than 100 countries. Today, it interprets the surface not as a simple support, but as a true design language.

The strength of the brand lies in its ability to transform material, texture, depth and colour into tools for architects, interior designers and design professionals. In fact, every finish is conceived to be seen, touched and experienced. As a result, surfaces become active elements in defining the identity and atmosphere of interior spaces.

Research is also one of Novacolor’s core values. Its R&D department develops products that combine aesthetic quality, technical performance and environmental awareness. For this reason, innovation and sustainability coexist from the very formulation of the materials.

Today, the brand offers a true vocabulary of surfaces: mineral finishes, metallic effects, seamless systems, matt paints and decorative collections. In this way, colour becomes matter and decoration becomes design.

Collections and iconic products

The Novacolor bestsellers express the brand’s wide creative range, from seamless surfaces and metallic effects to mineral finishes and decorative paints. Each product responds to a specific design need while maintaining a strong connection with material research and Made in Italy quality.

Wall2Floor system: a seamless system for walls and floors without joints. Thanks to its mineral fillers, it is also ideal for bathrooms, spas and wellness spaces.
Metallo_Fuso: a decorative coating made with metal powders. Therefore, interior walls and floors acquire unique textures with a true metal effect.
Archi+ Argilla: a mineral coating based on clay. For this reason, it combines naturalness, material depth and living comfort in essential, tactile surfaces.
Materia Viva: a collection inspired by nature and raw materials from the landscape. In fact, lime, cocciopesto, cork and shell create textures with a Mediterranean character.
MATmotion: a colour collection for matt interior paints. In addition, biomass-based formulations and Indoor Air Comfort Gold certification strengthen the connection between performance and sustainability.
Marmorino KS: a natural lime putty for satin-effect finishes. Since 2002, it has been one of the Novacolor surfaces most appreciated by architects and interior designers.

For these reasons, Novacolor stands out for its ability to transform decoration into design. Its decorative finishes and textured coatings combine research, colour, sustainability and Made in Italy quality for contemporary architectural projects.