Milan, 1984: while postmodernism often becomes “loud”, ZEUS chooses subtraction. It was born as a group of friends with the desire and pleasure of exchanging experiences in the design, fashion, and art sectors, with the aim of sharing their ideas, contaminating each other, and immediately took a clear position: few forms, no concessions to the …
There is a thread that runs through his entire trajectory: not the idea of ??"vocation" as an inspiration, but the slow construction of a figure that is recognized while working. Even before becoming a profession, design was a daily gesture drawing as the first alphabet, as a space to give shape to emotions and …
Born in 2006 as a design brand of Euro3plast, an industrial company active since 1974, Plust Collection today represents one of the most interesting cases of contemporary Italian outdoor design. A brand capable of transforming plastic from a simple technical material into a true design language, with a vision that combines industry, formal research and …
In the contemporary debate on high-end design , the concept of Italian luxury is undergoing a profound transformation. No longer linked exclusively to ornament or historical memory, luxury today is measured in quality of the project , in productive coherence and in the ability to dialogue with increasingly hybrid architectural contexts , from residential to …
