Mattia Vayra, Jean-Baptiste Auvray, Marisa Coppiano and Marco Barberis interpret a new idea of the rug for the brand, between design, material and contemporary language. On the occasion of Salone del Mobile.Milano 2026, Ademi debuts with a designer collection that entrusts four authors — Mattia Vayra, Jean-Baptiste Auvray, Marisa Coppiano and Marco Barberis — with …
Mattia Vayra, Jean-Baptiste Auvray, Marisa Coppiano and Marco Barberis interpret a new idea of the rug for the brand, between design, material and contemporary language.
On the occasion of Salone del Mobile.Milano 2026, Ademi debuts with a designer collection that entrusts four authors — Mattia Vayra, Jean-Baptiste Auvray, Marisa Coppiano and Marco Barberis — with the task of interpreting the rug as a design surface and a contemporary language. The new collection will be presented from April 21 to 26, 2026, in Hall 18 – Stand F06.
Founded in January 2025, but built on more than twenty years of experience in the custom rug sector, the brand arrives in Milan with a precise vision: to give the rug a new centrality within interior design, no longer as a simple accessory, but as an element capable of defining rhythm, atmosphere and spatial identity.
Its participation in the Salone therefore marks an important moment for Ademi, which chooses to present its universe through four different sensitivities, united by a shared approach to design. The result is a collection in which the rug opens up to different interpretations — chromatic, structural, ornamental and material — confirming the brand’s desire to move in balance between craftsmanship, aesthetic research, personalization and the culture of contemporary living.
The designer collection presented by Ademi at the Salone develops as a collective narrative entrusted to four designers with different backgrounds and languages. Mattia Vayra works with colour as a structure of space, transforming the rug into a dynamic surface made of layering, rhythm and visual depth. Jean-Baptiste Auvray brings a more essential and measured approach, where the sign becomes lighter and the rug turns into a discreet presence, balance and visual pause.
With Marisa Coppiano, the textile surface recovers a more narrative and ornamental dimension, suspended between decorative memory, organic suggestion and contemporary sensitivity. Marco Barberis, finally, pushes the rug toward a more instinctive and material reading, where variation, chromatic density and visual vibration transform the floor into an emotional landscape. Together, these four contributions define a collection that restores the rug to a fully design-led function, capable of dialoguing with architecture, interior design and new ways of living.
With this debut at Salone del Mobile.Milano 2026, Ademi confirms its intention to position itself as a sensitive interlocutor for the design world, bringing to Milan a collection that interprets the rug as an element able to unite material, function, identity and contemporary language.
This vision is part of a broader path in which the brand develops contemporary rugs, custom rugs and outdoor rugs designed for residential and contract environments, with particular attention to personalization and dialogue with architects and interior designers.
Ademi will be present at Salone del Mobile.Milano 2026 from April 21 to 26, in Hall 18 – Stand F06, where it will present the new designer collection signed by Mattia Vayra, Jean-Baptiste Auvray, Marisa Coppiano and Marco Barberis.
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