Knowing how to draw or having a brilliant idea is no longer enough to emerge in the world of design . Today, talent must communicate with technology, sustainability and the new needs of a continuously transforming market. In this panorama, the New Academy of Design (NAD) has established itself as an institution capable of going beyond traditional training, becoming a true laboratory of educational innovation.
Nicola Pighi , CEO of NAD, is the visionary soul behind this revolution. With an approach that blends transversal skills, immersive technologies and a strong connection with the world of work, Pighi has transformed the Academy into a point of reference for those who not only want to learn design, but live it and redesign it every day.
In this interview he tells us his vision, the challenges faced and the strategies that have made NAD an excellence in the Italian and international training scene. A journey through ideas, innovation and the future.
Interview with Nicola Pighi, CEO of NAD – Nuova Accademia del Design
Nicola, your career is characterized by a strong innovative drive. What personal experiences have most influenced you in shaping your vision in the field of design and education?
My vision in the field of design and education has been shaped by several key experiences, starting from my studies and my first work experiences in highly innovative contexts. I have always believed that training should not just be theoretical, but closely linked to the reality of the market. Working with startups, companies in the technology sector and large design brands, I understood the importance of integrating technology into training courses to make students truly ready for the challenges of the world of work.
His leadership has led NAD to stand out in the Italian training landscape. What were the key moments in your journey that contributed to this success?
NAD’s growth path has been marked by fundamental strategic choices. One of the key moments was the introduction of courses that combine design, innovation and business, offering students a 360-degree education. The integration of immersive technologies such as virtual and augmented reality has given our courses an edge. Furthermore, the collaboration with leading companies and professionals in the sector has allowed us to create a network of opportunities for students, guaranteeing them practical and concrete experiences.
According to the “Design Economy 2022” report, around 30,000 companies operate in the design sector in Italy. How is NAD positioned to prepare students to effectively enter this competitive market?
NAD positions itself as a cutting-edge training institution, capable of offering its students updated skills closely linked to market needs. Our programs are developed in collaboration with companies in the sector, guaranteeing practical and theoretical preparation that reflects the real needs of the world of work. We offer internship paths, mentorship with experts and real projects to create a direct bridge between study and career.
Five years after graduation, design graduates have an employment rate of 91%. How does NAD help maintain or improve this figure?
NAD actively contributes to this data through professionalization-oriented teaching. Thanks to our network of contacts with companies and design studios, students have access to internship opportunities and projects with real clients. Furthermore, our training is not limited to technical aspects, but includes fundamental soft skills such as leadership, problem-solving and networking skills, which make our graduates particularly sought after in the market.
The employment forecasts for the period 2024-2028 indicate that approximately 38% of the requirement will concern professions with tertiary training, with a particular demand in the STEM field. How is NAD adapting its training offerings to respond to these labor market trends?
We have expanded our training offering with courses that integrate technology and design, such as CGI Animation Design and Web Design & Communication. The goal is to prepare our students to work in a market increasingly oriented towards digitalization and innovation. Additionally, we work with technology companies to develop training modules that include STEM skills applied to design.
What are the most advanced technologies that NAD has integrated into its teaching process?
NAD has invested significantly in virtual (VR) and augmented (AR) reality, artificial intelligence, and advanced design software. Through our partnership with Vection Technologies and Cisco Webex, we offer an immersive learning environment that allows students to simulate and experiment with projects in real time, thereby improving their problem-solving skills and creativity.
What are NAD’s strategies to ensure training that promotes sustainable practices in design?
Sustainability is at the center of our teaching philosophy. The Green Design course is a concrete example of how we prepare our students to design with a responsible approach, using eco-friendly materials and innovative techniques to reduce environmental impact. Furthermore, we collaborate with companies that promote sustainability to offer internship opportunities and real-life projects.
Italian design is renowned worldwide. How does NAD become an ambassador of Made in Italy in the world?
NAD promotes Made in Italy through collaborations with prestigious Italian brands, international events and participation in global trade fairs and conferences. Our students are trained with a strong connection to the tradition of Italian design, combined with an innovative approach that makes them globally competitive.
What message would you like to convey to aspiring designers and professionals who choose NAD to bring their projects to life?
My message is simple: design is a powerful tool for shaping the future. Every designer has the responsibility to innovate, to think outside the box and to contribute to the creation of a more beautiful, functional world.nal and sustainable. NAD is the place where ideas come to life, and anyone with a passion for design will find the resources, guidance and opportunities to turn their vision into reality here.
In a world where design evolves rapidly, NAD confirms itself as a point of reference for those who want to make a difference, combining creativity, innovation and strategic vision. If you also want to find out how to transform your passion into a successful career, visit the official NAD website : https://accademiadeldesign.com/ .
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